Opportunities and Challenges with Transformation of Shoes Industry - Dongguan China Shoes. China Shoetec Opens on April 16-18, 2008

Dongguan, China, March 20, 2008 --(PR.com)-- The world's footwear production hub has been shifting to China in the past 20 years. Dongguan has successfully captured this opportunity and become the “Shoe City” of the world. Nowadays, profit margin of China's shoes export is dropping due to the shortage of labor, rising cost of raw materials, acceleration of rental and electricity cost, appreciation of RMB, etc. Facing with the difficulties, shoes factories in Dongguan understand that branding & design would be the way out for them to strive for this transformation.

With 30-year development, the shoe industry in Dongguan has a good foundation on the craft, techniques, design, research & development, which are in line with the world standard. Therefore, the transformation is not only a challenge but also an opportunity to Dongguan's shoe industry. Aokang Group, the authorized leather goods supplier for 2008 Olympics, has strategically moved her R&D center to Dongguan; World Footwear Headquarters Base (Asia), one of the key economic developments of Houjie town, has been set up in Dongguan. All the above show the adapting ability and great determination of Dongguan under this transformation.

Dongguan China Shoes. China Shoetec has been playing an important role in Dongguan's shoes industry development since its inauguration in 2003. With the advanced shoes design, latest market information & tailor-made business matching services, Dongguan China Shoes provides an ideal & professional business & sourcing platform for international shoes brands, materials suppliers, buyers & manufacturers. This also fosters the rapid growth of shoes industry in China & Asia.

Being the only UFI approved footwear event in Dongguan, Dongguan China Shoes has been renowned as the most important sourcing platform for middle-to-high end footwear, shining with the world's largest footwear exhibition, GDS in Germany. The 7th edition of Dongguan China Shoes. China Shoetec, which will be held on April 16 – 18, and is expected for a greater scale: More than 600 exhibitors are going to participate, expected to attract 25,000 visitors, among which 7,000 are international buyers. Exhibiting area will reach 25,000sqm.

Dongguan China Shoes. China Shoetec has been launched successfully for 6 editions. It is jointly organized by Messe Dusseldorf China Ltd. (branch office of Messe Dusseldorf GmbH, organizer of the world's largest shoes fair, GDS) and Adsale Exhibition Services Ltd. (pioneer and leading international exhibition organizer in China & Asia-Pacific for 30 years). Having footwear, material and machinery exhibited under one-roof, Dongguan China Shoes. China Shoetec is the real international business platform in Asia for the shoe industry.

For more show information, please visit the official show website www.chinashoesexpo.com .

For Exhibiting Enquiry
Ms Alice Tsang / Ms Cat Wong
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: shoe@adsale.com.hk

Ms Cara Jiang
Messe Dusseldorf China Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551
Email: cara@mdc.com.cn

For Visiting or Press Enquiry
Ms Fiona Pang
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: publicity@adsale.com.hk

Ms Bella Wen
Messe Dusseldorf China Ltd.
Tel: (86 23) 6292 7728 ext.213
Fax: (86 23) 6292 7738
Email: bella@mdc.com.cn

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