Innovation Direct™ Participates in International Home and Housewares Show for 5th Consecutive Year

Innovation Direct™, a licensing agent for individual inventors and inventors represented by various inventor assistance firms, commemorates its 5th year of exhibiting at the International Home and Housewares Show in Chicago, Illinois.

Miami, FL, March 20, 2008 --(PR.com)-- Innovation Direct™, a leader in the new product licensing industry, is proud to announce its participation in the 2008 edition of the International Home and Housewares Show. This year’s proceedings, which take place March 16th-18th at the McCormick Place in Chicago, will mark Innovation Direct™’s 5th anniversary of participating in the event.

The International Home and Housewares Show features over 2,000 exhibitors in categories such as Clean and Contain and Dine and Design, and also boasts a co-located exhibit, the Gourmet Housewares Show, which focuses on all manner of cooking and kitchen accessories. With Innovation Direct™ representing a substantial number of household-related items at any given time, the International Home and Housewares Show has truly proven indispensable in terms of Innovation Direct™’s ability to secure valuable leads in the industry.

With over 22,000 attendees expected, it is no surprise that Innovation Direct™ is extremely pleased to be a part of the International Home and Housewares Show this year, and is very much looking forward to making a new group of industry contacts on behalf of their clientele while reinforcing previously established relationships.

Innovation Direct™ will be actively promoting its dynamic new product idea subscription service, Innovation Direct To Industry™, to Housewares Show exhibitors and attendees alike. Innovation Direct To Industry™ is one of various tools that Innovation Direct™ employs to insure new product ideas are optimally positioned for maximum exposure and industry consideration.

About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer and has been serving inventors for more than a decade.

Contact:
Juan C. Blanco, Director of Product Licensing
Innovation Direct™
(305)255-3662 Voice
(305) 255-4515 Fax
www.innovationdirectonline.com

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Contact
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662
www.innovationdirectonline.com
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