Sterling Research Group to Sponsor Business of Gaming Conference
St. Petersburg, FL, March 22, 2008 --(PR.com)-- Sterling Research Group will be a sponsor at the Second Annual Business of Gaming Conference in Las Vegas, Nevada on March 27th and 28th. The conference is organized and run by ALM Conferences and Trade Shows and the Strategic Research Institute. This year’s conference will focus primarily on player loyalty programs, new technologies, and casino marketing.
Sterling has worked in the gaming industry for more than 15 years and has a great depth of knowledge in the industry. Sterling works with numerous casinos to improve customer loyalty levels through player satisfaction studies, employee engagement surveys, and consulting. Sterling’s Chairman, Bill Haueisen, comments, “Gaming and hospitality have been two of our main industries since Sterling was founded over twenty years ago. There is a tremendous amount of competition in this market, and service and experience can be a powerful differentiator. We have helped our clients listen and respond to their customers, creating loyalty and devotion to a brand.”
At the conference, Sterling will showcase its expertise in building customer loyalty through innovative technology and full service market research offerings. Sterling’s casino partnerships and industry experience make them the ideal market research solution for gaming corporations.
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and helps its clients increase their market value, market share, and improve their financial performance. Sterling helps clients understand and quantify the needs and preferences of their current and potential customers. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
About Strategic Research Institute and ALM
Strategic Research Institute is part of ALM’s Conference and Trade Show Division, one of North America’s largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 200 conferences and two leading industry tradeshows annually, on a broad range of topics. ALM is a leading integrated media company, focused on the legal, real estate and business communities. ALM currently publishes 33 national and regional magazines and newspapers. Other ALM businesses include online, book and newsletter publishing, market research and content distribution. More information on ALM is available at http://www.alm.com. ALM is an Incisive Media company.
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Sterling has worked in the gaming industry for more than 15 years and has a great depth of knowledge in the industry. Sterling works with numerous casinos to improve customer loyalty levels through player satisfaction studies, employee engagement surveys, and consulting. Sterling’s Chairman, Bill Haueisen, comments, “Gaming and hospitality have been two of our main industries since Sterling was founded over twenty years ago. There is a tremendous amount of competition in this market, and service and experience can be a powerful differentiator. We have helped our clients listen and respond to their customers, creating loyalty and devotion to a brand.”
At the conference, Sterling will showcase its expertise in building customer loyalty through innovative technology and full service market research offerings. Sterling’s casino partnerships and industry experience make them the ideal market research solution for gaming corporations.
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and helps its clients increase their market value, market share, and improve their financial performance. Sterling helps clients understand and quantify the needs and preferences of their current and potential customers. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
About Strategic Research Institute and ALM
Strategic Research Institute is part of ALM’s Conference and Trade Show Division, one of North America’s largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 200 conferences and two leading industry tradeshows annually, on a broad range of topics. ALM is a leading integrated media company, focused on the legal, real estate and business communities. ALM currently publishes 33 national and regional magazines and newspapers. Other ALM businesses include online, book and newsletter publishing, market research and content distribution. More information on ALM is available at http://www.alm.com. ALM is an Incisive Media company.
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Contact
Sterling Research Group, Inc.
Andrea Lee
(727) 866-2400
www.sterlingresearchgroup.com
Andrea Lee
(727) 866-2400
www.sterlingresearchgroup.com
Contact
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