Bringing Home the Baking Provides Inside Scoop on How to Start a Licensed Home-Based Baking Business

Atlanta, GA, March 24, 2008 --(PR.com)-- Starting a baking business can be expensive, but starting a home-based baking business is smart and cost-effective. It enables the business owner to try out their products in the market place, build their business skills, and acquire an understanding of what it takes to eventually open a business outside the home.

"I've been asked many times 'How did you get your business started from home? How did you get a business license? Where did you find equipment? Where do you purchase supplies?'" author Quincella C. Geiger explains. "So, I decided it was time to write it all down and provide the information in one comprehensive, easy-to-understand book."

When starting the book, Geiger had a good base to work from having answered hundreds of e-mails and personal questions. She had also created a collection of resource booklets and catalogs.

While there are many books on the market that address the food business and restaurant startups, there is minimal information on how to start a home-based baking business.

"Bringing Home the Baking" is that book. It is a step-by-step guide that starts with the basics and encourages careful planning before spending money. It takes the reader through the startup process and ends with the reader being ready to open for business after approval from the health/agriculture department.

Throughout the book, Geiger shares personal experiences and knowledge. She writes about purchasing supplies; how to create the best products; how to find the best recipes; and how to find customers through marketing and advertising. She also addresses how to provide excellent customers service; and ways to maintain hard-earned accounts.

"Bringing Home the Baking" is brimming with sources and contact information; baking entrepreneurs will only need a phone and Internet access.

Prior to writing "Bringing Home the Baking," Geiger had a love and fascination for baking that all started in her grandmother's kitchen. Throughout the years, baking and collecting recipes continued to be favorite hobbies. In 1985, Geiger resigned from her full-time job and opened Unique Occasions, an Atlanta-based baking business.

Currently, "Bringing Home the Baking" is available via the web site at: www.BringingHometheBaking.com; at MEDU, an Atlanta book store; on Amazon.com; and at Direct South, Inc., - a food service equipment supply center.

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