Screenfashion Magazine Launched: New DVD Series Captures the Backstage World of New York Fashion Week

New York, NY, March 24, 2008 --(PR.com)-- VIDCAT Productions has launched Screenfashion Magazine, a new videomagazine series available on DVD. The 2008 Premiere Edition includes two DVDs and features an exciting mix of fashion runway trends and backstage interviews with designers, hairstylists and makeup artists who set the fashion and beauty trends during New York Fashion Week.

“We want to focus on the creative energy and inspiration that percolates backstage just before a fashion show.” said Janet Pytowski, President VIDCAT Productions. The VIDCAT crew went behind the scenes to interview hairstylists and makeup artists as they worked on models just moments before the shows started. “We were able to film the beauty professionals at work and demonstrate how they create a look for a collection” said Pytowski. Top hairstylists and makeup artists Vincent Longo, Rodney Cutler, Ted Gibson, Charlie Green and Diane Kendal revealed hairstyling techniques, beauty tips and new trends for spring. Previews of the DVDs can be viewed online at:
http://www.vidcat.com/store/product.php?productid=121&cat=0&page=1

Screenfashion Magazine DVDs are targeted toward salons, spas and boutiques to entertain and inspire their customers, clients and staff. The 2-DVD set is a must-see for all fashion show enthusiasts and is available for $75 online at http://www.vidcat.com.

About VIDCAT:
VIDCAT Productions is a New York based video production and distribution company specializing in training, trend and image videos for the fashion and beauty industries. The company produces the Screenfashion Runway DVD Series and the recently launched Screenfashion Magazine DVD Series, licenses fashion footage from the VIDCAT archive, syndicates their exclusive VIDCAT TV http://www.vidcat.com/vidcattv.html and creates customized fashion video content for websites and internet TV.

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