Paving Company in Osceola Announces New Mobile-Friendly Website to Meet Growing Trends

Osceola, IN, February 17, 2019 --(PR.com)-- Walt's Paving, a paving contractor based out of Osceola, Indiana, is announcing a new Internet outreach campaign in order to connect with more nearby homeowners. By partnering with Prospect Genius, an online marketing company specializing in mobile-friendly website design, the paving company aims to optimize its visibility to smartphone users all across the Michiana region.

According to a 2018 report by Stone Temple, nearly two-thirds (63%) of all web traffic in the United States comes from mobile devices. Moreover, Deloitte reports that American adults check their smartphones 52 times a day on average. These statistics illustrate the importance of having a website that is not only compatible with mobile devices, but that is actually user-friendly and attractive to mobile users.

Recognizing this trend, Walt's Paving seeks to make it efficient for mobile users to read about the various asphalt paving services available on their website. This is one reason the Osceola paving company hired Prospect Genius. Prospect Genius designs and implements functional, mobile-optimized websites as one of the cornerstones of their online marketing services for small businesses.

Matt Gallo, senior marketing specialist at Prospect Genius, explains, "Given how much time the average American spends on their smartphone, it's easy to see how the vast majority of web traffic is happening on mobile. This means we need to build mobile adaptability into our clients' websites from the start."

By partnering with Walt's Paving, Prospect Genius will ensure that mobile users are able to navigate, click, and read the paving company's website on their smartphones with minimal functionality issues.

Gallo adds, "It's crucial for us to make visiting Walt's Paving's website a positive experience for every user. Believe it or not, this is a huge factor in getting people to ultimately call them for things like asphalt repair, driveway sealcoating, parking lot striping—you name it."

Walt's Paving is a residential and commercial paving contractor located in Osceola, IN. Founded in 1972, the paving company provides a variety of asphalt paving and repair services to the entire Michiana region.