Wild Birds Unlimited Continues to Soar in Franchisee Satisfaction

Carmel, IN, March 13, 2019 --(PR.com)-- For the second consecutive year Wild Birds Unlimited, the largest franchise system of backyard bird feeding and nature specialty stores, has ranked number two overall in Franchise Business Review’s annual Franchisee Satisfaction Awards. The retailer has also ranked Best-In-Category in the Retail Sector six consecutive years.

Franchise Business Review, a franchise market research firm, annually recognizes franchisors based on its survey of franchisees. To find the 2019 Top Franchises, Franchise Business Review surveyed more than 30,000 franchise owners, representing 310 franchise brands. The survey included 33 benchmark questions, about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.

“The partnership that we have with Franchise Business Review has been amazing and has helped us measure and improve one of the most important relationships that a franchise system must focus on…the relationship between the franchisor and the franchise store owners. You can’t improve what you don’t measure and FBR gives us the ability to measure so many elements of the holistic relationship that we have with our franchisees. Their satisfaction is paramount to the success of the Wild Birds Unlimited brand,” said Paul Pickett, Chief Development Officer for Wild Birds Unlimited on learning the results of the 2019 survey.

“Our strong results are not an accident. We study each and every category within our annual rankings and report. While we do celebrate our wins, we spend more time and energy considering where we have the opportunity to improve our results. Each and every member of our Franchise Support Center team is held to a high standard on our annual performance plan to improve our Franchisee’s Satisfaction Scores,” Pickett added.

The company is targeting to open 15 new stores and transfer approximately 10 existing stores in 2019.

About Wild Birds Unlimited
Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 330 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. For more information about Wild Birds Unlimited, visit their website at www.wbu.com or visit Franchise Business Review for more information regarding this award.