Horse&Rider’s OnDemand Video Platform Rolling Out Horsemanship Content
Top horsemen Bud Lyon and Brad Barkemeyer will provide game-changing horsemanship advice through the Horse&Rider OnDemand video platform.
Boulder, CO, April 25, 2019 --(PR.com)-- Horse&Rider OnDemand, the full-service Western horsemanship video site curated by the editorial staff of Horse&Rider, is proud to announce the release of a fresh series of videos from world champion trainers Bud Lyon and Brad Barkemeyer.
Captured this spring in beautiful Scottsdale, Arizona, the new footage will begin to roll out through ondemand.horseandrider.com April 29 featuring horsemanship skills applicable to any level of horse enthusiast.
“Our goal with Horse&Rider OnDemand is to help you solve your riding and training problems and achieve your riding goals with a full video library and weekly releases of new training videos, that you can access from your computer or your smartphone, with two of Horse&Rider’s trusted contributors,” Managing Editor Nichole Chirico said. “With the new videos we shot this spring, you’ll learn everything from basic horsemanship skills designed for riders of any Western disciplines to ranch riding and reining maneuvers to cow horse and rope horse exercises. Brad and Bud also run through some of their daily horse-care practices and show you proper use of tack and gear.”
The Horse&Rider OnDemand platform releases two new videos each week, year-round, from Lyon and Barkemeyer, taking a deep dive into Western horsemanship with videos that focus on everything from perfecting your lope departures to solving barn-sour problems. The new footage will build on the success of the first series, serving its growing audience of horse enthusiasts from across the globe.
“Throughout my lifetime I’ve been gifted with the knowledge and experience from some of the best horsemen in the Western performance horse industry,” Lyon, who was the 2018 AQHA senior ranch riding world champion, said. “It’s my privilege to be given the opportunity to pass that information on to those who are interested in furthering their understanding of the nuances required for the reining and ranch riding disciplines.”
The OnDemand service also features videos on gear selection and use, including adjusting training tools, selecting tack to fit each horse, and grooming horses for their health and appearance.
“I’m very excited to be involved with Horse&Rider OnDemand; we have a lot of great information that we can’t wait to share with you,” Barkemeyer, who has earned top honors as a trainer in AQHA, NRCHA, and World Series of Team Roping Championship events, said. “This OnDemand program is a great opportunity to expand your knowledge of Western horsemanship from the very beginner to the highly trained professional.”
Included with a membership to Horse&Rider OnDemand is a subscription to the brand’s vibrant, quarterly print publication, packed with horse training tips and horse care advice from top trainers, clinicians, and competitors. The print magazine is also packed with trail-riding insights and vacations, as well as gear tips and riding inspiration to improve every reader’s horse life.
About Horse&Rider: Horse&Rider, a quarterly publication with a 58-year tradition, encompasses everything today's active, Western rider craves to live his or her best horse life by providing expert western horse training tips, trail-riding insights, horse-care advice, and inspiration to live today's Western horse life.
About Horse&Rider OnDemand: The Horse&Rider OnDemand program offers training advice and horse-care tips for riders of all levels of Western disciplines from trusted, proven resources. Featuring legendary horseman Bud Lyon and Brad Barkemeyer, Horse&Rider On Demand allows you to access training and horse care advice from your phone, computer, or tablet, whenever and wherever you need it.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans and attendees in 85 countries. AIM owns the United States Team Roping Championships and produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, The Team Roping Journal, EQUUS, Practical Horseman, Dressage Today, Horse&Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate and more. The company’s six divisions - the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group and the Creative Home Group - also operate thriving B2B platforms, online universities and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs) and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Captured this spring in beautiful Scottsdale, Arizona, the new footage will begin to roll out through ondemand.horseandrider.com April 29 featuring horsemanship skills applicable to any level of horse enthusiast.
“Our goal with Horse&Rider OnDemand is to help you solve your riding and training problems and achieve your riding goals with a full video library and weekly releases of new training videos, that you can access from your computer or your smartphone, with two of Horse&Rider’s trusted contributors,” Managing Editor Nichole Chirico said. “With the new videos we shot this spring, you’ll learn everything from basic horsemanship skills designed for riders of any Western disciplines to ranch riding and reining maneuvers to cow horse and rope horse exercises. Brad and Bud also run through some of their daily horse-care practices and show you proper use of tack and gear.”
The Horse&Rider OnDemand platform releases two new videos each week, year-round, from Lyon and Barkemeyer, taking a deep dive into Western horsemanship with videos that focus on everything from perfecting your lope departures to solving barn-sour problems. The new footage will build on the success of the first series, serving its growing audience of horse enthusiasts from across the globe.
“Throughout my lifetime I’ve been gifted with the knowledge and experience from some of the best horsemen in the Western performance horse industry,” Lyon, who was the 2018 AQHA senior ranch riding world champion, said. “It’s my privilege to be given the opportunity to pass that information on to those who are interested in furthering their understanding of the nuances required for the reining and ranch riding disciplines.”
The OnDemand service also features videos on gear selection and use, including adjusting training tools, selecting tack to fit each horse, and grooming horses for their health and appearance.
“I’m very excited to be involved with Horse&Rider OnDemand; we have a lot of great information that we can’t wait to share with you,” Barkemeyer, who has earned top honors as a trainer in AQHA, NRCHA, and World Series of Team Roping Championship events, said. “This OnDemand program is a great opportunity to expand your knowledge of Western horsemanship from the very beginner to the highly trained professional.”
Included with a membership to Horse&Rider OnDemand is a subscription to the brand’s vibrant, quarterly print publication, packed with horse training tips and horse care advice from top trainers, clinicians, and competitors. The print magazine is also packed with trail-riding insights and vacations, as well as gear tips and riding inspiration to improve every reader’s horse life.
About Horse&Rider: Horse&Rider, a quarterly publication with a 58-year tradition, encompasses everything today's active, Western rider craves to live his or her best horse life by providing expert western horse training tips, trail-riding insights, horse-care advice, and inspiration to live today's Western horse life.
About Horse&Rider OnDemand: The Horse&Rider OnDemand program offers training advice and horse-care tips for riders of all levels of Western disciplines from trusted, proven resources. Featuring legendary horseman Bud Lyon and Brad Barkemeyer, Horse&Rider On Demand allows you to access training and horse care advice from your phone, computer, or tablet, whenever and wherever you need it.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans and attendees in 85 countries. AIM owns the United States Team Roping Championships and produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, The Team Roping Journal, EQUUS, Practical Horseman, Dressage Today, Horse&Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate and more. The company’s six divisions - the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group and the Creative Home Group - also operate thriving B2B platforms, online universities and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs) and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Contact
Active Interest Media Equine Network
Nichole Chirico
(303) 253-6409
ondemand.horseandrider.com
Nichole Chirico
(303) 253-6409
ondemand.horseandrider.com
Contact
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