Revolutionary Swedish Sun Care Brand, EVY, Launches Into Selfridges

London, United Kingdom, April 12, 2019 --(PR.com)-- Innovative sun care brand, EVY, is launching its dermatologist-approved products into Selfridges London and Selfridges.com. EVY Sunscreen Mousse is developed by Swedish skincare research, especially made for sensitive skin and active lives in the sun.

EVY’s products contain a patented base formula that is clinically and medically proven. Lasting up to six hours, the formula forms a protective barrier that mimics and strengthens the skin’s natural defences and penetrates the entire top layer of skin rather than staying on the surface. This helps active ingredients, such as sunscreen filters and antioxidants, to provide effective and long-lasting protection deep into the skin.

"We at EVY are beyond thrilled to launch in Selfridges, the 'Best Department Store in the World.' We look forward to a long and successful partnership and are proud to stand shoulder to shoulder with some of the world's leading sunscreen brands in the Selfridges Beauty Hall," Lisa Fiorillo, EVY Technology UK.

EVY Sunscreen Mousse SPF 30 and 50, £25 each

Providing 96.7% and 98% UVB protection respectively, EVY Sunscreen Mousse in SPF 30 and 50 will be on sale at Selfridges. Both offer long-lasting protection for all skin types including even the most sensitive, and long-lasting gentle yet highly efficient protection for children from 6 months.

EVY Daily UV Face Mousse, £25

This can be used as daily protection against sun damage and environmental pollutants. The mousse is fortified with hyaluronic acid, collagen, vitamins C and E and ingredients that help prevent skin pigmentation. The gentle, allergy-tested formula reduces inflammation and is also suitable for those with eczema or acne-prone skin. Works perfectly under make-up or as a booster applied after your normal skin care products.

EVY Daily Tan Activator, £25

An intensely caring mousse that stimulates the skin’s melanin production, deepening and prolonging your tan. The formula is suitable for both body and face and can be used on sensitive and dry skin, year round. It is perfect for use before, during and after a trip to strengthen the skin and get a smoother and deep colour that lasts longer.

EVY After Sun Mousse, £22

With ingredients such as aloe vera, melon and Gingko Biloba, this mousse gives a cooling and soothing effect on sunburn. The ingredients have been selected for their nurturing properties that help the skin retain its tanned colour without flaking. The mousse is also fortified with vitamins C and E, silk extracts and collagen to prevent and repair the skin from the sun’s harmful effects.

All EVY sunscreen products offer the maximum UVA protection of over 90% and are therefore rated 5 Star Ultra.