Success of Book Promotion for The Roger Federer Story, Quest for Perfection Featured in PR Week

New York, NY, March 30, 2008 --(PR.com)-- The marketing success of The Roger Federer Story, Quest for Perfection – the best-selling book by New Chapter Press about the world’s No. 1 tennis player – has been identified and featured in PR Week magazine, the leading weekly trade magazine for the public relations industry.

The magazine highlights the efforts of New Chapter Press in achieving many media placements in daily newspapers, sports websites, tennis trade periodicals and mentions on tennis telecasts while drawing attention to alternative promotional methods including a MySpace.com profile and blog, a rogerfedererbook.com website, and book excerpts placed in US Open news stories on Federer.

Wrote PR Week, “This book's release faced many challenges. Because the book is unauthorized, the tennis star would not participate in its publicity. The author, Switzerland-based tennis journalist Rene Stauffer, would not be traveling to the US for interviews. Plus, a late contract between publisher and author meant the usual three-month lead time to generate literary reviews was gone… New Chapter Press would have to work with only Stauffer's knowledge of Roger Federer and the tennis-season schedule to generate publicity.”

The book has been a top-selling tennis title in the United States, Canada, the United Kingdom and Australia.

Founded in 1987, New Chapter Press (www.newchapterpressmedia.com) is an independent publisher of books that is part of the Independent Publishers Group (IPG). Future titles for New Chapter Press include Boycott: Stolen Dreams of the 1980 Moscow Olympic Games by Tom and Jerry Caraccioli (Foreword by Vice President Walter F. Mondale) and The Bud Collins History of Tennis by Bud Collins.

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