Innovation Direct™ Initiates Mass Follow-Up Campaign with Fellow 2008 International Home and Housewares Show Exhibitors
Innovation Direct™ sets its aggressive post-trade show follow-up process into motion by contacting many of their dynamic fellow exhibitors in the 2008 International Home and Housewares Show.
Miami, FL, April 01, 2008 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the area of product licensing for the last decade, has initiated its customary post-trade show follow-up campaign with many of its fellow exhibitors at the recently concluded 2008 International Home and Housewares Show event.
The show, which took place March 16th-18th at the McCormick Place in Chicago, Illinois, featured over 2,000 exhibitors according to the International Housewares Association's official website. With many of the other trade show events that Innovation Direct™ participates in boasting equal or greater number of exhibitors, a mass follow-up campaign via e-mail has proven to be the optimally effective method in contacting companies about establishing a relationship with Innovation Direct™ in the weeks following the conclusion of the exhibit.
Innovation Direct™ representatives typically review the entries in the official show exhibitor guide and a company's official website to familiarize themselves with an exhibitor's existing product lines and overall company philosophy and policies. For companies determined to be an appropriate fit for Innovation Direct™'s goal of locating potential licensees for its clients' inventions, an e-mail communication is composed and sent to the listed contact individual.
Companies are informed that Innovation Direct™'s purpose in contacting them is to gauge their interest in having Innovation Direct™ serve as a continual source of inventions for their company to review for possible licensing through Innovation Direct To Industry™, a dynamic new product idea information delivery system targeted to manufacturers.
Innovation Direct™ representatives will continue the follow-up campaign for approximately 30 days after a trade show concludes and will initiate the process of performing tailored product idea searches through the Innovation Direct™ roster for each company that is amenable to becoming a part of the Innovation Direct To Industry™ program.
About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer that has been serving inventors for more than a decade.
Contact:
Juan C. Blanco, Director of Product Licensing
Innovation Direct™
(305) 255-3662 Voice
(305) 255-4515 Fax
www.innovationdirectonline.com
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The show, which took place March 16th-18th at the McCormick Place in Chicago, Illinois, featured over 2,000 exhibitors according to the International Housewares Association's official website. With many of the other trade show events that Innovation Direct™ participates in boasting equal or greater number of exhibitors, a mass follow-up campaign via e-mail has proven to be the optimally effective method in contacting companies about establishing a relationship with Innovation Direct™ in the weeks following the conclusion of the exhibit.
Innovation Direct™ representatives typically review the entries in the official show exhibitor guide and a company's official website to familiarize themselves with an exhibitor's existing product lines and overall company philosophy and policies. For companies determined to be an appropriate fit for Innovation Direct™'s goal of locating potential licensees for its clients' inventions, an e-mail communication is composed and sent to the listed contact individual.
Companies are informed that Innovation Direct™'s purpose in contacting them is to gauge their interest in having Innovation Direct™ serve as a continual source of inventions for their company to review for possible licensing through Innovation Direct To Industry™, a dynamic new product idea information delivery system targeted to manufacturers.
Innovation Direct™ representatives will continue the follow-up campaign for approximately 30 days after a trade show concludes and will initiate the process of performing tailored product idea searches through the Innovation Direct™ roster for each company that is amenable to becoming a part of the Innovation Direct To Industry™ program.
About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer that has been serving inventors for more than a decade.
Contact:
Juan C. Blanco, Director of Product Licensing
Innovation Direct™
(305) 255-3662 Voice
(305) 255-4515 Fax
www.innovationdirectonline.com
###
Contact
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662
www.innovationdirectonline.com
Juan C. Blanco
305-255-3662
www.innovationdirectonline.com
Contact
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