Innovation Direct™ Prepares and Sends Initial Innovation Direct To Industry™ Package to Dynamic Lead from 2008 International Home and Housewares Show

Miami, FL, April 01, 2008 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the area of product licensing for the last decade, has prepared and sent a United Kingdom-headquartered company met at the 2008 International Home and Housewares Show their initial Innovation Direct To Industry™ package of new product idea information on 8 inventions from the Innovation Direct™ database. Innovation Direct To Industry™ is a new product idea information delivery system targeted to manufacturers, distributors, and marketing companies that provides non-confidential details on inventions from the Innovation Direct™ roster in one convenient e-mail communication.

A representative of the company, which boasts operations in over 60 countries along with sales in over 180 according to its official website, approached Innovation Direct™ representatives during the 2008 International Home and Housewares Show regarding the establishment of an ongoing relationship between the two companies. After becoming familiarized with the details of Innovation Direct™'s Innovation Direct To Industry™ program, a verbal agreement was reached that Innovation Direct™ representatives would be submitting a batch of new product ideas tailored to this company's preferences as soon as possible after the event.

The company manufactures and distributes products in 5 core categories: Health and Personal Care, Fabric Care, Surface Care, Dishwashing, and Home Care. According to their official website, 75% of their sales come from brands that occupy the top 2 positions in their market and they estimate that over 9 million of their products are sold daily on a worldwide basis. Moreover, 40% of the company’s sales come from products launched within the last 3 years, making them especially receptive to reviewing innovations from a variety of sources.

Innovation Direct™ will disseminate detailed design information on the inventions designated as being of further interest by the company from the group of 8 sent after a non-disclosure agreement is signed.

About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer that has been serving inventors for more than a decade.

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