Belle51 to Launch Most Effective Handheld Laser for Black and Brown Skin

Los Angeles, CA, June 06, 2019 --(PR.com)-- Belle51, a beauty technology company focused on laser skin treatments for the full range of skin tones, will on June 24, 2019 launch the Solèy, a handheld laser for at-home removal of dark spots, melasma, unwanted moles, stretch marks and acne scars. The Belle51 Solèy is the first home laser therapy device that can achieve rapid clearing results for all skin types, particularly “the minorities’ majority,” black and brown tones for whom existing laser technology has until now been ineffective or unsafe. With just seconds of treatment every 2-3 days, customers can begin to see their desired effects in as little as one to two weeks. The Solèy is priced at $200 US and is currently available for immediate pre-order at belle51.com for June 24 global shipment, and will be available from select resellers on July 1.

Advancements in lasers have made it possible for consumers to treat unwanted hyperpigmentation faster than ever before, in shorter treatment sessions. The Solèy accomplishes this by using lasers of multiple types and wavelengths to break up excess pigment deposits at the base of the epidermis, leaving them to be metabolized naturally by the body.

Because recent laser and light treatments have been largely developed and tested based on color contrast, many recent breakthroughs have only worked reliably for people with fair skin. “The beauty and aesthetics industry has effectively ignored what I call 'the 51%' of skin tones in creating some of the most exciting technology out today,” Belle51 CEO, Lisa Pegram points out. “As a black woman, seeing treatments that are only safe or effective for half of the shades on the Fitzpatrick scale showed me where existing priorities were. So, we made the other half our focus, and ended up with a product that works for everyone.”

About Belle51
Belle51 is beauty technology for the majority's minority. We are the first laser company to be concerned with the specific skin issues of Black and Brown communities. We continuously develop the latest technology in skin care to bring to market home devices that are safe and effective for all shades, particularly those underserved by the beauty industry. Find us online at belle51.com and instagram.com/belle51co.