Innovative and Fashionable - Dawn Me' Vue Has Developed an Innovative Solution for the One “Secret” Most Women Don’t Talk About

Las Vegas, NV, August 12, 2019 --(PR.com)-- For years, women of all ages have suffered silently with a secret that is too embarrassing to tell anyone. Studies show 13 million women experience situational incontinence and over 85% of women don’t even tell their doctors.

Dawn Me' Vue has recently developed an innovative line of women’s undergarments that resolves the effects of what they call the “oopsie.”

“I call it the oopsie because typically it can occur without warning when you cough, sneeze or laugh,” states Dawn Ferriera, Owner of Dawn Me' Vue. “You start to cough and at that moment you know immediately what just happened and your first thought is 'oops' it happened again. While it may sound silly, it really is an embarrassing issue to happen while out in public. As hard as you try to control it, it just happens.”

Studies have shown the most common reasons many women experience this type of incontinence is when giving birth, taking certain medications that affect the bladder or are entering pre-menopause. A leak occurs because quick movements such as coughing put pressure on the bladder causing it to leak.

Until recently, the only products or solutions available to combat the residual effects of this type of incontinence was to wear disposable pantie liners or pull up style disposable underwear. “The negative effects of wearing these type of products are you must wear them long-term, as you never know when a leak can occur,” states Ferriera, “Second, long-term wear of these products can cause the build-up of bacteria that can cause odor and infections to such a sensitive area. I knew as a woman I wanted to create a solution that was not only safe from bacteria from long-term wear but also fashionable and machine washable. Lastly, as well as protecting women from embarrassing leaks, we are being environmentally conscious as the disposable products negative impact on the environment, is no different from diapers that can sit in the landfills for years.”

Dawn Me' Vue recently launched their brand; Our Little Secret collection on the start-up site, Kickstarter, along with a national campaign for women called, Get Your Self Back; mind, body, and soul. “We started this campaign to give women confidence in what they are going through and to recognize they are not alone,” confirmed Ferriera. “Just because as women we are getting older and things are happening to our bodies that we can’t necessarily control we still want to look and feel fashionable. This campaign recognizes women can be fashionable at any age or body size. Appeal is not just a word to describe a women's body, but it’s how we feel mentally and spiritually, knowing we as women have the power to decide what our appeal is.”