TEQUILARACK™ Offering Hand Selected Tequila Tasting Flights to Taste and Compare
International Tasting Group (ITG), the sole U.S. importer of six 100% Agave Micro Tequila brands, debuts its patented take-home tasting kit, TEQUILARACK™ in select US markets. Each of the three Micro brands in the Tequila tasting kits is from a different Tequilera within the Tequila Appellation of Origin in Mexico.
McLean, VA, April 07, 2008 --(PR.com)-- This affords consumers a wide-range of taste profiles to enjoy as tasting flights. Their platform is designed to coincide with the continued strong growth of the super-premium Tequila market over the last several years.
Each of these 100% Agave Tequila brands will be available in four aging styles: Blanco, Reposado, Añejo and Extra Añejo, providing a portfolio of 24 diverse sipping Tequilas to be tasted, reviewed and rated on www.TequilaRack.com. TEQUILARACK™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different ITG Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting measuring jigger and an educational DVD. In addition to the Tasting Kit, support materials for the tasting platform include a Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, affectionately named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores. The Back-Bar Rack displays accommodate three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and will house all brands, glasses, measuring jiggers, DVDs and Tasting Kits.
“Let’s face it. With well over 600 Tequilas produced in Mexico, the task of tasting them all to find your favorite is a bit daunting. With TEQUILARACK™, ITG has assembled a collection of taste profiles from around the region, combined with an approved method of tasting and evaluating so that consumers are better able to find their preferred style. Consumers are thirsting for unbiased information about great Tequilas and ITG’s TEQUILARACK™ provides a distinct advantage.” states ITG’s founder, Chris Zarus. “
An integral part of the TEQUILARACK™ concept is the ability for consumer interaction through the www.TequilaRack.com website. Consumers are invited to join a community of Tequila aficionados in commenting on and rating the Tequilas they sample. Additionally, ITG is working closely with noted Mexican Tequila authorities and associations, including the CRT (www.crt.org.mx), CAMERA (www.tequileros.org) and Mexican Tequila Academy (www.acamextequila.com.mx/english/index.html), to provide consumers and industry professionals with official educational programs which offer in-depth Tequila information, virtual Tequilera Tours, and a message board area for consumers to post their personal Tequila stories and adventures.
More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, displays and an interactive web-based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will roll out in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.
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For more information on ITG or TEQUILARACK™ contact JaneLuba at 703-245-8548 or by e-mail at Info@TequilaRack.com.
Each of these 100% Agave Tequila brands will be available in four aging styles: Blanco, Reposado, Añejo and Extra Añejo, providing a portfolio of 24 diverse sipping Tequilas to be tasted, reviewed and rated on www.TequilaRack.com. TEQUILARACK™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different ITG Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting measuring jigger and an educational DVD. In addition to the Tasting Kit, support materials for the tasting platform include a Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, affectionately named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores. The Back-Bar Rack displays accommodate three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and will house all brands, glasses, measuring jiggers, DVDs and Tasting Kits.
“Let’s face it. With well over 600 Tequilas produced in Mexico, the task of tasting them all to find your favorite is a bit daunting. With TEQUILARACK™, ITG has assembled a collection of taste profiles from around the region, combined with an approved method of tasting and evaluating so that consumers are better able to find their preferred style. Consumers are thirsting for unbiased information about great Tequilas and ITG’s TEQUILARACK™ provides a distinct advantage.” states ITG’s founder, Chris Zarus. “
An integral part of the TEQUILARACK™ concept is the ability for consumer interaction through the www.TequilaRack.com website. Consumers are invited to join a community of Tequila aficionados in commenting on and rating the Tequilas they sample. Additionally, ITG is working closely with noted Mexican Tequila authorities and associations, including the CRT (www.crt.org.mx), CAMERA (www.tequileros.org) and Mexican Tequila Academy (www.acamextequila.com.mx/english/index.html), to provide consumers and industry professionals with official educational programs which offer in-depth Tequila information, virtual Tequilera Tours, and a message board area for consumers to post their personal Tequila stories and adventures.
More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, displays and an interactive web-based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will roll out in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.
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For more information on ITG or TEQUILARACK™ contact JaneLuba at 703-245-8548 or by e-mail at Info@TequilaRack.com.
Contact
International Tasting Group
Jane Luba
703.245.8548
www.TequilaRack.com
Jane Luba
703.245.8548
www.TequilaRack.com
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