Genetics, Technology, And…fashion? The Daunting Task of Buying Denim That Fits and Flatters is Now a Virtual Reality

A new ecommerce boutique, Jean-O-Type (www.jeanotype.com) has enabled women in shopping for premium denim jeans for their body type (classic, hourglass, pear shaped, slender and plus sized).

Chicago, IL, April 04, 2008 --(PR.com)-- A new website, www.Jean-O-Type.com, has integrated the use of interactive technology to enable women in shopping for denim jeans by their body type. True to their tag line Jeans for all Genes, Jean-O-Type’s Jean Finder allows users to manipulate the body of a virtual female to reflect their own body image, so they can obtain several recommended jean styles from over 15 brands…no stylist needed. In addition to the user’s body type, her rear shape, body proportion, height, and curves are all taken into consideration. It’s the perfect solution for the at-home shopper who wants to buy flattering jeans without having to go from store to store trying them on. Furthermore, it helps those who may not know the do’s and don’ts of selecting jeans that will flatter them.

Jean-O-Type was created to provide a one-stop-shop for the many denim guides featured annually in every women’s fashion magazine. “There are all of these recommended jean styles, but no more than two can be found at a single store. Chances are, if you’re an online shopper, you don’t have the time to search everywhere for a pair of great fitting jeans, and having a personal shopper or stylist to do so just isn’t practical,” says owner, Mercedes Bender. However, the practicality doesn’t stop there. Jean-O-Type offers a price match guarantee that will match the prices of identical items carried by web-based competitors just as many major brick and mortar stores do.

The customization options on www.Jean-O-Type.com provide a shopping experience tailored to the individual user. Jean-O-Type is a site on which you can request exactly what you want and it is offered to you, unlike most web stores where the consumer searches the site to see if they want what it offers. Each product page offers suggestions of other denim and non-denim related items carried by wash, style, or even outfit to complete your look. Shopping on this site is like shopping with your very own personal stylist...without paying the commission.

www.Jean-O-Type.com, which is based out of Chicago, IL, was launched in 2008. It is an online women’s apparel boutique that specializes in recommending denim jeans for different body types.

To get more information or schedule an interview, please call Mercedes Bender at 312-242-3255 or email at Mercedes@jeanotype.com.

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Jean-O-Type
Mercedes Bender
312-242-3255
www.jeanotype.com
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