American Marketing Association (AMA) New Jersey Chapter Event: Attract & Engage Consumers with the Art of Brand Activation: An Evening of Thought Leadership & Networking

Berkeley Heights, NJ, October 29, 2019 --(PR.com)-- Brand Activation is the art of driving consumer action through brand interaction and experiences. In marketing, engaging your target audience in experiences is one of the best ways to resonate emotionally with them. Join AMA New Jersey for an energetic panel discussion focusing on experiential marketing and how businesses of all sizes and budgets can benefit from adding activation initiatives to your marketing strategy.

“Consumers are craving a genuine and personalized experience with brands they love. Brand activation enables companies to form an emotional connection with their customers that drives action, inspires engagement, and builds brand-loyalty,” noted Mari Considine, President of AMA New Jersey. “We’re thrilled to welcome our panel of experts to share their experiences with our marketing community.”