SendLabs Joins with Return Path to Help Eliminate Bad Email Marketing

Manchester, NH, April 09, 2008 --(PR.com)-- SendLabs, the nation’s premier email marketing software and services company (http://www.sendlabs.com), announced they will work to eliminate irrelevant and uninteresting email by helping their clients see their campaigns through the eyes of ISPs and subscribers using technology from industry leader Return Path.

Now, SendLabs’ clients will be able to see how their campaigns render across seventeen different email clients and fix design problems before deploying the campaign, thus eradicating yucky looking email from the inboxes of thousands of Americans. More importantly, Return Path’s technology will let clients know exactly how their email is perceived by both ISPs and recipients. This feedback on their messages’ reputation and relevance will allow marketers to discontinue bad email campaigns and focus their efforts on winning strategies.

With a click of a button inside the SendLabs application, users will be shown how their emails render in Hotmail, AOL, Outlook and more using Return Path’s ridiculously powerful Campaign Preview technology. This will allow marketers to make fixes before deploying, preventing wasted time, embarrassment and bad email marketing. In addition, their Mailbox Monitor service will eliminate the guesswork of whether an email made it to the inbox by showing clients their deliverability percentages across the majority of email applications.

“As part of the continuing effort to make the world of permission-based email marketing better, we are integrating Return Path directly into our software,” explained Brett Houle, co-founder and President of Amplify Studios, developers of SendLabs. “By showing clients where their email ends up – and by extension, what email is seen as bad in the eyes of subscribers – we can end the cycle of terrible email marketing, one client at a time.”

“Return Path has dedicated itself to making the world safe for email, so we are pleased to be helping SendLabs eliminate the scourge of bad email marketing. Helping email marketers to see the error of their ways – and then fix them – is a passion we both share,” said Ken Takahashi, VP, Global Channels, Return Path.

Media Contact: Josh Nason, press@sendlabs.com

About SendLabs

The Manchester, NH-based SendLabs has been the dedicated leader in on-demand, hosted email marketing software and services since its founding in 1999. They help marketers and agencies of all scopes effectively manage their entire email marketing campaigns, while offering a full slate of services and support. Clients include Hard Rock Café International, Tyco, Citizens Bank, NH Lottery Replay, PEP Direct, Manchester Monarchs, NH Liquor Commission and more.

About Return Path

Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path's services to generate superior results from their e-mail programs, taking advantage of Return Path's pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition, online market research and best practices strategy. Return Path's Sender Score is the industry's original and premier e-mail deliverability solution, including Sender Score Certified for e-mail accreditation and Sender Score Reputation Monitor, the most comprehensive reputation management system. For more information, please visit www.returnpath.net. Media contact: Tami Forman, Director of Corporate Communications at Return Path, 646-367-3905 or tami [dot] forman [at] returnpath [dot] net.

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