LicenZing LLC Signs with YMI International Inc
Leading Junior Denim Brand Ready to Extend Brand
San Francisco, GA, April 13, 2008 --(PR.com)-- LicenZing LLC announces it has signed an agreement with YMI Jeanswear to be the nationally recognized junior denim brands licensing agency. YMI is an affordable denim brand for fashion-forward, young contemporary and junior women and pre-teen girls; with distribution ranging from better department stores to specialty chain stores and independent boutiques nationwide. LicenZing plans to extend the brand into an array of strategically relevant categories as well as increase its international presence.
The company launched in 2000 under the direction of President David Vered and Vice President of Sales and Design Michael Godigian. YMI is currently carried in over 6000 stores nationwide including Nordstrom, Dillard's, Belk, divisions of Macy’s and JC Penney department stores and specialty boutiques as well as retailers in Canada, Japan, Mexico, South America, Puerto Rico and Europe. YMI has succeeded in capturing the junior market through a consistent vision of providing style, comfort and making quality products.
“We are looking forward to partnering with LicenZing LLC,” says Vered. “We need the expertise of the LicenZing team to take YMI to the next level. Not only does LicenZing have extensive knowledge of the licensing industry, but they also understand our company values and long term strategies. LicenZing is the best choice for YMI to expand its business.”
LicenZing’s President, Molly Robbins, confirms Vered’s reaction, “We have worked with YMI on other projects in the past and have always believed in the strength and potential of the brand. The YMI brand has been very diligent in positioning itself to be a leader in the denim market and will be equally successful as a lifestyle brand.”
LicenZing LLC was founded in 2003 by company president and industry veteran Molly Robbins. Based in the north San Francisco Bay Area, LicenZing LLC has quietly become The boutique shop for lifestyle branding through licensing, PR and marketing. LicenZing works with a select range of clients in areas such as fashion, fitness, yoga, home accessories, Hispanic marketing and technology. For more information, visit www.licenzing.com.
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The company launched in 2000 under the direction of President David Vered and Vice President of Sales and Design Michael Godigian. YMI is currently carried in over 6000 stores nationwide including Nordstrom, Dillard's, Belk, divisions of Macy’s and JC Penney department stores and specialty boutiques as well as retailers in Canada, Japan, Mexico, South America, Puerto Rico and Europe. YMI has succeeded in capturing the junior market through a consistent vision of providing style, comfort and making quality products.
“We are looking forward to partnering with LicenZing LLC,” says Vered. “We need the expertise of the LicenZing team to take YMI to the next level. Not only does LicenZing have extensive knowledge of the licensing industry, but they also understand our company values and long term strategies. LicenZing is the best choice for YMI to expand its business.”
LicenZing’s President, Molly Robbins, confirms Vered’s reaction, “We have worked with YMI on other projects in the past and have always believed in the strength and potential of the brand. The YMI brand has been very diligent in positioning itself to be a leader in the denim market and will be equally successful as a lifestyle brand.”
LicenZing LLC was founded in 2003 by company president and industry veteran Molly Robbins. Based in the north San Francisco Bay Area, LicenZing LLC has quietly become The boutique shop for lifestyle branding through licensing, PR and marketing. LicenZing works with a select range of clients in areas such as fashion, fitness, yoga, home accessories, Hispanic marketing and technology. For more information, visit www.licenzing.com.
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Contact
LicenZing, LLC
Kat Ryan
415-507-1596
www.licenzing.com
Kat Ryan
415-507-1596
www.licenzing.com
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