LicenZing Junior Latino Brand Palomita™ Goes Totally HYP

San Francisco, CA, April 13, 2008 --(PR.com)-- Palomita™, a junior and girl’s fashion brand with a focus on the Hispanic market, has announced a new licensing agreement with HYP Ltd. for the manufacture and distribution of junior and girls’ sleepwear and intimates. The Palomita Fall 2008 line will make its debut at the star studded charity event Piensa Mas Alla on June 12th in San Francisco, CA. The fashion event is to raise money for the Palomita™ Education Foundation. The distribution for the brand will range from mass-market to specialty stores across the nation and, as always, will feature designs that highlight popular logos and images from Hispanic consumer products and characters.

Founded in 1991, HYP is a leading accessory licensing company which sells into a wide-range of retail, from mass market to department and specialty stores. The initial focus of this New York based company was in headwear; it has now branched out into sleepwear, intimates, cold weather, socks, flip flops, slippers and t-shirts.

“Being able to be a part of the Palomita™ brand is a thrill for us,” said Howard Levy, president of HYP. “We wanted to work with a brand that represented the Latino lifestyle, and Palomita achieves this in a unique and exciting way.
Palomita truly captures the Latino essence and brand loyalty by balancing fashion and nostalgia while being current and fun.”

“Working with HYP has always been a dream of mine,” said Molly Robbins, Palomita Founder and President of LicenZing LLC. “I have always been impressed with their creativity and overall business ethic. We look forward to a successful partnership.”

Palomita’s motto “Por fin una marca para ti” (Finally a brand for you) tells the story. Palomita was created by Molly Robbins, a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies and is artistically incorporating them into the Palomita™ brand. For more information visit www.ropapalomita.com.

###