Express Analytics to Launch the Latest Version of Its Customer Data Platform Oyster at eTail West 2020, California

Palm Springs, CA, February 26, 2020 --(PR.com)-- Express Analytics, a leading technology organization that specializes in marketing analytics, business intelligence, and data integration solutions, has announced it will unveil the newest version of its AI-based customer data platform Oyster at the retail event, eTail West 2020 that starts Feb. 24 at Palm Springs, Southern California.

CDP Oyster empowers marketers by enabling a 360 degree view of the customer thereby helping in achieving important marketing objectives like personalization at scale of the entire customer journey, relevant promotions, multi touch attribution and others. Oyster CDP is the outcome of over two decades of Express Analytics’ experience in serving Fortune 500 companies, including retailers.

“Oyster has been designed from the ground up to manage customer centricity and personalization at scale. Using AI and Machine learning, Oyster resolves identities, and recommends next best action to the marketer. Oyster maintains individual customer interactions history over time, and gleans insights about customers’ intent throughout the journey. In Oyster, customer profiles become richer over time as the customer continues to interact with the client brand from multiple channels, devices and apps,” says Express Analytics chief executive Hemant Warudkar.

Their CDP is privacy-compliant with the CCPA and GDPR regulations. Oyster manages profiles within the applicable privacy context and ensures that profile semantics are maintained across the various systems integrated with the CDP.

Express Analytics has been a regular sponsor of eTail West. Attendees can meet with the EA team of experts at this year’s event by visiting their booth #202 in the exhibition hall.

About Express Analytics: Express Analytics is a leading consulting organization that specializes in marketing analytics solutions and services, It has many Fortune 500 companies on its clients’ list. Express Analytics offers cloud-based marketing analytics solutions and services on a Software-as-a-Service (SaaS) basis, designed to dramatically improve the effectiveness marketing campaigns with direct and significant impact on customer acquisition, retention and development.