Greenwood Publishing Group Selects Ingram Digital’s(SM) CoreSource(TM)
Today, Ingram Digital announced that Greenwood Publishing Group, one of the world’s leading publishers of reference titles, academic and general interest books, has signed an agreement to implement Ingram’s CoreSource platform for digital asset management and distribution services.
Raleigh, NC, April 17, 2008 --(PR.com)-- Ingram Digital’s Content Solutions will provide digital asset hosting and syndication services.
London Book Fair – Ingram Digital, an Ingram Content company, announced today that Greenwood Publishing Group, one of the world's leading publishers of reference titles, academic and general interest books, has signed an agreement for digital asset management and distribution services.
Under the terms of the agreement, Greenwood will use the CoreSource platform to ensure that all newly-published titles are immediately available for the digital supply chain and for marketing and promotional purposes to help drive the sale of Greenwood’s digital assets through its trade and specialty sales channels.
Greenwood will use CoreSource to store, manage and repurpose Greenwood’s digital content, metadata and promotional materials. In addition, Greenwood will be able to effectively syndicate this content to all of its business partners. This can include the capability for mass distribution of individual titles as well as custom content creation. Title promotion will come from using the full suite of Search and Discover solutions that CoreSource powers, which enables publishers or third parties to offer see inside the book and find inside the book features to customers. This platform provides full-text discoverability, helping drive print sales and long tail revenue opportunities. The Search and Discover service includes a state of the art widget that enables the placement of content on social networking sites, blogs, and author’s websites, giving the Publisher the tools to develop exciting viral marketing strategies.
“Partnering with Ingram Digital has given us an efficient way to disseminate our e-books, work with all the book search and discovery partners, and maximize exposure and sales of our digital content” said Ron Maas, Vice President at Greenwood Publishing Group. “We look forward to using the CoreSource system and building out our relationship.”
“We are very excited to be facilitating the digital strategy for Greenwood Publishing Group,” said such Tyler Ruse, Vice President and General Manager of Content Solutions. “CoreSource enables Greenwood to leverage Ingram’s years of experience in content distribution, and its modular design means that it can develop with them as they expand their inventory.”
About Greenwood Publishing Group
The Greenwood Publishing Group is one of the world's leading publishers of reference titles, academic and general interest books, texts, books for librarians and other professionals, and electronic resources. With over 18,000 titles in print, GPG publishes some 1,000 books each year, many of which are recognized with annual awards from Choice, Library Journal, the American Library Association, and other scholarly and professional organizations.
Greenwood was founded as an academic and educational publisher in 1967, and over the years the success of our publishing efforts has been reflected in many distinct imprints. In light of this extraordinary growth, they recently decided they could serve their authors and readers better by combining the editorial and marketing activities of these imprints into three major book publishing programs, Greenwood Press for reference, Praeger Publishers for academic and general-interest nonfiction, and Libraries Unlimited for professional materials for librarians. For more information, visit www.greenwood.com
About Ingram Digital
Ingram Digital is an Ingram Content company. Together with Ingram Book Group and Lightning Source Inc., the Ingram Content companies provide a broad range of physical and digital services to the book industry. Ingram Digital provides publishers and other content owners with a comprehensive offering of digital content accession, storage, management and distribution services. Ingram Digital currently has several solution platforms – including MyiLibrary and VitalSource Technologies – which serve the institutional and educational markets respectively. In addition, Ingram Digital also serves the retail market with full eBook and audio book downloads as well as various search-and-discovery and marketing tools such as widgets. For more information, visit www.ingramdigital.com
Contacts
Mariana McCulley (919) 459-
6455
Laura Mullen (203) 226-3571
###
London Book Fair – Ingram Digital, an Ingram Content company, announced today that Greenwood Publishing Group, one of the world's leading publishers of reference titles, academic and general interest books, has signed an agreement for digital asset management and distribution services.
Under the terms of the agreement, Greenwood will use the CoreSource platform to ensure that all newly-published titles are immediately available for the digital supply chain and for marketing and promotional purposes to help drive the sale of Greenwood’s digital assets through its trade and specialty sales channels.
Greenwood will use CoreSource to store, manage and repurpose Greenwood’s digital content, metadata and promotional materials. In addition, Greenwood will be able to effectively syndicate this content to all of its business partners. This can include the capability for mass distribution of individual titles as well as custom content creation. Title promotion will come from using the full suite of Search and Discover solutions that CoreSource powers, which enables publishers or third parties to offer see inside the book and find inside the book features to customers. This platform provides full-text discoverability, helping drive print sales and long tail revenue opportunities. The Search and Discover service includes a state of the art widget that enables the placement of content on social networking sites, blogs, and author’s websites, giving the Publisher the tools to develop exciting viral marketing strategies.
“Partnering with Ingram Digital has given us an efficient way to disseminate our e-books, work with all the book search and discovery partners, and maximize exposure and sales of our digital content” said Ron Maas, Vice President at Greenwood Publishing Group. “We look forward to using the CoreSource system and building out our relationship.”
“We are very excited to be facilitating the digital strategy for Greenwood Publishing Group,” said such Tyler Ruse, Vice President and General Manager of Content Solutions. “CoreSource enables Greenwood to leverage Ingram’s years of experience in content distribution, and its modular design means that it can develop with them as they expand their inventory.”
About Greenwood Publishing Group
The Greenwood Publishing Group is one of the world's leading publishers of reference titles, academic and general interest books, texts, books for librarians and other professionals, and electronic resources. With over 18,000 titles in print, GPG publishes some 1,000 books each year, many of which are recognized with annual awards from Choice, Library Journal, the American Library Association, and other scholarly and professional organizations.
Greenwood was founded as an academic and educational publisher in 1967, and over the years the success of our publishing efforts has been reflected in many distinct imprints. In light of this extraordinary growth, they recently decided they could serve their authors and readers better by combining the editorial and marketing activities of these imprints into three major book publishing programs, Greenwood Press for reference, Praeger Publishers for academic and general-interest nonfiction, and Libraries Unlimited for professional materials for librarians. For more information, visit www.greenwood.com
About Ingram Digital
Ingram Digital is an Ingram Content company. Together with Ingram Book Group and Lightning Source Inc., the Ingram Content companies provide a broad range of physical and digital services to the book industry. Ingram Digital provides publishers and other content owners with a comprehensive offering of digital content accession, storage, management and distribution services. Ingram Digital currently has several solution platforms – including MyiLibrary and VitalSource Technologies – which serve the institutional and educational markets respectively. In addition, Ingram Digital also serves the retail market with full eBook and audio book downloads as well as various search-and-discovery and marketing tools such as widgets. For more information, visit www.ingramdigital.com
Contacts
Mariana McCulley (919) 459-
6455
Laura Mullen (203) 226-3571
###
Contact
Mariana McCulley
+1 919-329-0655
+1 919-329-0655
Contact
Categories