Avery Dennison Expands Portfolio with Four New Inlays

Flowery Branch, GA, April 17, 2008 --(PR.com)-- New products powered by NXP chip technology answer market needs for increased read rate reliability & additional memory.

Avery Dennison RFID, a leading RFID technology provider, introduces four new inlays to its RFID product portfolio with the AD-224, AD-631, AD-824 and AD-840. The new UHF inlays are EPC Class 1 Gen 2 and ISO-180006-C-compliant and are manufactured using the company’s proprietary high speed strap attach technology. Samples of the new inlays will be available at RFID Journal Live!, Booth 224, in Las Vegas, NV on April 17-18.

“These new inlays are part of Avery Dennison’s focus on designing innovative inlays to meet new and emerging manufacturing, retail and item-level RFID application needs,” said Robert Cornick, vice president and general manager at Avery Dennison RFID. “The new products are available now through Avery Dennison’s Qualified Converter network.”

The AD-224, AD-824 and AD-840 include extended memory options by utilizing the UCODE G2X chip set from NXP Semiconductors, a leading vendor of RFID ICs. "We are pleased that Avery Dennison has incorporated our NXP G2X IC in its product line for best-in-class UHF RFID inlays. Our newest UCODE G2X devices offer superior UHF performance, increased sensitivity, extended memory space and unique custom commands, including a read protect security feature," said Steve Owen, vice president, sales and marketing, Identification, NXP Semiconductors. “Avery Dennison's reputation for innovative inlay design will immediately enable end users to access the power of these new tags."

Avery Dennison’s new RFID inlays include:

AD-224 Inlay – The AD-224 standard version offers a scalable 96 to 240 bit EPC memory to accommodate applications requiring different length EPC codes. The AD-224 is also available with an additional 512 bits of user memory. The extra memory allows for storage of applications data for product life cycle verification such as e-pedigree or brand authentication applications. The AD-224, a 4 x .5 inch inlay, also provides increased read ranges and higher read rates and is optimized for use between 860-960 MHz. The AD-224 complements the existing AD-222, also a 4 x .5 inch inlay providing excellent performance across a wide variety of applications.

AD-824 Inlay – The AD-824 employs a breakthrough antenna design that enables item level RFID tagging for dense tag environments found in applications such as jewelry and document tagging. The 1.3 x 2 inch inlays may be stacked within several millimeters of each other and still be read and written to reliably. The AD-824 offers up to 240 bits of EPC memory and is also available with an extra 512 bits of user memory.

AD-631 Inlay - The AD-631 is orientation insensitive, so it can be read in any direction (face-on or edge-on) which improves tag visibility in randomly oriented asset and pallet tracking applications, such as those in the Sam’s Club® Compliance program. The AD-631 also provides a longer read range yielding greater readability rates. The AD-631 fits easily in a 3 x 3 inch label and is optimized for use between 860-960 MHz.

AD-840 Inlay - The AD-840 exhibits powerful read range performance in applications where the inlay must survive rough industrial automated handling processes such as baggage handling. The AD-840 inlay design utilizes a large-area antenna that is rugged and more durable than a traditional thin-line dipole design, meaning the inlay will perform even if the antenna is punctured or otherwise damaged. The AD-840 is in a 2 x 4 inch format and is optimized for use between 860-960 MHz. The AD-840 will also be available with a 512 bits user memory version.

Visit www.rfid.averydennison.com for more information or call 866.903.RFID (7343) to request product samples.

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About Avery Dennison RFID
Avery Dennison RFID manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. It currently employs more than 30,000 individuals in 60 countries. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

UCODE is a registered trademarks of NXP Semiconductors.

Sam’s Club is a registered trademark of Wal-Mart Stores, Inc.
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Avery Dennison RFID
Nicole King
513-381-8855
www.rfid.averydennison.com
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