Arylessence Launches New Fragrance Website

Atlanta, GA, April 18, 2008 --(PR.com)-- Arylessence, the largest fragrance and flavor manufacturer in the Southeast, has launched a new, corporate website featuring information, insights and ideas on creating and using fragrances and flavors. The website URL is www.arylessence.com.

Designed to help marketers re-think how they use fragrance and flavors in consumer and industrial products, the new Arylessence website offers step-by-step information on creating winning fragrances, developing competitive strategies, and choosing the right fragrances and flavors to inspire and motivate consumers.

"A winning fragrance or flavor is the fastest way to connect to consumers,” said Lori Miller Burns, Director of Marketing at Arylessence and leader of the company’s website development team. “The overall goal of our site is to provide clients and marketers with the most up-to-date information on developing fragrances and flavors to make their products more successful and more competitive in the marketplace.”

Featuring insights developed by Arylessence perfumers and marketing experts, the new website discusses every aspect of the design, creation and manufacture of fragrances and flavors.

Key information is focused on the “eco-sensitivity” and sustainability of fragrances and the use of man-made aroma molecules that replicate scents found in nature. Use of these aroma molecules protects living species and the natural environment and improves fragrance quality and performance.

On the new website, Arylessence offers access to speakers and experts who can discuss fragrance topics.

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