New Tool to Optimize Convention and Meeting Facilities Site Selection
MeetingSource.com is introducing a Site Selection Optimizer on its website to help meeting and convention planners review ranked suggestions based on their preferences.
Providence, RI, April 23, 2008 --(PR.com)-- Travmar Destination Directories, Inc. has partnered with Sprinx Systems, Inc. to create a Site Selection Optimizer for its website MeetingSource.com. This new Site Selection Optimizer will greatly simplify planners’ efforts to select convention destinations for their associations or clients.
The project will create a point-and-click system facilitating site selection. First time meeting planners to seasoned independent pros will find their search to be more efficient, effective and fun.
The Site Selection Optimizer will search the nationwide information database at MeetingSource.com for each request and produce a list of the closest matches, ranked according to their fit with the planner’s preferences.
Equivalent websites do not yet offer searches by ranked characteristics.
“We are very happy to have Sprinx as a partner and look forward to working with them on this exciting project,” said John Horchner, Publisher of the Websites. “We are certain that the convention and group meetings markets that we serve will welcome the addition of the service.”
There will be no cost to the planner to use the service. Advertising and enhanced images will be sold, but in no way will the advertisers sway the results for the planner.
In the fall of 2008, the engine will add some 3rd party geo-demographic data that can be used to target selections. Factors such as airline price points, connection times, hotel rates and even qualitative factors will be available as input variables in the Site Selection Optimizer.
Sprinx Systems is also licensing its technology to allow cities and convention destinations across the globe to deploy customized "optimizers" on their own Web sites.
These custom applications can assist them in selling meeting facilities, convention services and a wide array of other goods and services by helping planners pinpoint the menu of offerings that best fits their requirements.
"The Convention Optimizer will offer significant value to meeting planners, enabling them to access important information to make purchase decisions and recommendations for hundreds and thousands of attendees," said Radko Jelinek, Sales Director of Sprinx.
"Most Convention Bureaus already offer an amazingly broad lineup of services, and the Convention Optimizer will add another reason for planners to put their destination on the short list.”
Bringing these tools to the local level, where it can be populated with Off-Site Facilities, Restaurants, Convention Services and more will give planners a general road map for the entire meeting in one quick session.
"The decision modeling technology behind MeetingSource.com’s Site Selection Optimizer is adaptable to a wide range of uses," agreed Horchner.
“Now CVB's can help meeting planners make complex decisions tailored to their individual requirements right on the web, which will help them whether they're selling a convention center, meeting facility or a member’s service or simply trying to devise a new strategy for enhancing the stickiness of their Web sites."
About Travmar Destination Directories, Inc.
Travmar is the publisher of two leading websites http://www.MeetingSource.com and http://www.WeddingSource.com that help planners find meeting facilities for corporate meetings, conventions and wedding receptions. Started as a print publisher in 1989 for the six New England states, the company grew nationwide in 1995.
Since 2007, the company has focused on its websites, data and online technologies. These tools provide compelling information and transaction facilitation for more than 8000 hotels and destinations in the USA.
About Sprinx Systems, Inc.
Sprinx Systems, Inc. is a leading producer and supplier of business administration systems, in particular customer relationship management (CRM) software. The company has been a successful player on the market since 1996. It is also “Microsoft GOLD Certified Partner.” Its products and solutions are used by customers in Europe and America. Further information is available at http://www.sprinx.com.
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The project will create a point-and-click system facilitating site selection. First time meeting planners to seasoned independent pros will find their search to be more efficient, effective and fun.
The Site Selection Optimizer will search the nationwide information database at MeetingSource.com for each request and produce a list of the closest matches, ranked according to their fit with the planner’s preferences.
Equivalent websites do not yet offer searches by ranked characteristics.
“We are very happy to have Sprinx as a partner and look forward to working with them on this exciting project,” said John Horchner, Publisher of the Websites. “We are certain that the convention and group meetings markets that we serve will welcome the addition of the service.”
There will be no cost to the planner to use the service. Advertising and enhanced images will be sold, but in no way will the advertisers sway the results for the planner.
In the fall of 2008, the engine will add some 3rd party geo-demographic data that can be used to target selections. Factors such as airline price points, connection times, hotel rates and even qualitative factors will be available as input variables in the Site Selection Optimizer.
Sprinx Systems is also licensing its technology to allow cities and convention destinations across the globe to deploy customized "optimizers" on their own Web sites.
These custom applications can assist them in selling meeting facilities, convention services and a wide array of other goods and services by helping planners pinpoint the menu of offerings that best fits their requirements.
"The Convention Optimizer will offer significant value to meeting planners, enabling them to access important information to make purchase decisions and recommendations for hundreds and thousands of attendees," said Radko Jelinek, Sales Director of Sprinx.
"Most Convention Bureaus already offer an amazingly broad lineup of services, and the Convention Optimizer will add another reason for planners to put their destination on the short list.”
Bringing these tools to the local level, where it can be populated with Off-Site Facilities, Restaurants, Convention Services and more will give planners a general road map for the entire meeting in one quick session.
"The decision modeling technology behind MeetingSource.com’s Site Selection Optimizer is adaptable to a wide range of uses," agreed Horchner.
“Now CVB's can help meeting planners make complex decisions tailored to their individual requirements right on the web, which will help them whether they're selling a convention center, meeting facility or a member’s service or simply trying to devise a new strategy for enhancing the stickiness of their Web sites."
About Travmar Destination Directories, Inc.
Travmar is the publisher of two leading websites http://www.MeetingSource.com and http://www.WeddingSource.com that help planners find meeting facilities for corporate meetings, conventions and wedding receptions. Started as a print publisher in 1989 for the six New England states, the company grew nationwide in 1995.
Since 2007, the company has focused on its websites, data and online technologies. These tools provide compelling information and transaction facilitation for more than 8000 hotels and destinations in the USA.
About Sprinx Systems, Inc.
Sprinx Systems, Inc. is a leading producer and supplier of business administration systems, in particular customer relationship management (CRM) software. The company has been a successful player on the market since 1996. It is also “Microsoft GOLD Certified Partner.” Its products and solutions are used by customers in Europe and America. Further information is available at http://www.sprinx.com.
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MeetingSource.com
John Horchner
401 274 3370
www.meetingsource.com
John Horchner
401 274 3370
www.meetingsource.com
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