Bathroom E-Tailer Plumbworld Clinches Glo Warm Heated Towel Rail Deal

Evesham, United Kingdom, March 22, 2006 --(PR.com)-- www.plumbworld.co.uk Ltd today announced an exclusive distribution deal for Glo-Warm heated towel rails in the United Kingdom.

Under the agreement Glo-Warm towel rails will only be available through the www.plumbworld.co.uk website and the associated Bathroom World Shop in Altrincham.

James Hickman, Plumbworld's Managing Director said, "It has taken a long time for us to find a manufacturer of heated towel rails who could meet our requirements. For several years there has been a general market trend towards a lower cost, lower quality towel rail. We have refused to follow the herd, but by only selling higher quality products we have seen our heated towel rail sales fall by over 50% in the last 12 months. Frankly, the quality of the heated towel rails sold by some of the high street DIY chains is appalling. The chrome plating and the welding are so bad the only question is whether the chrome will peel off before, or after, the towel rail starts to leak! With our new distribution agreement for the Glo Warm range we can finally offer our customers a high quality product that we can be proud of, at a genuinely competitive price."

The initial range of Glo Warm towel rails offered by Plumbworld consists of 8 models. Four straight sizes and four curved sizes all with a high quality chrome plated finish. Prices start from £67.97.

There are plans to expand the variety of sizes and to introduce a white powder coated range in May of this year.

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