New "Zoom" Eco-Friendly Reading Glasses Are Ideal for the Millions of Baby Boomers Facing the Inconvenient Truths of Short-Arm Syndrome

Berkeley, CA, April 23, 2008 --(PR.com)-- Zoom Eyeworks introduces the industry’s first widely distributed, environmentally friendly reading glass collection. The frames of these innovative and enterprising glasses are made from 100% reclaimed plastic reducing the amount of post-industrial waste from 60 to 6%, while the tags and display use recyclable papers and soy inks to further reduce their environmental footprint.

Zoom’s new eco-friendly glasses are designed for retailers who want to provide their customers access to products that appeal to their increasing demands for earth friendly products. Featuring six stylish designs, these readers are available at retail price points that won’t burn a hole in customers’ wallets, or the ozone layer.

“These glasses don’t just look great, they are also environmentally sensitive” notes Mary Novie, Chief Designer at Zoom Eyeworks. “We worked with a key supplier to develop the unique process involved in reclaiming the plastic to manufacture these glasses. We are very proud to introduce them on a broad scale basis to the market.”

Zoom Eyeworks CEO John Melin adds, “Baby boomers were the force behind the first environmental movement in the 60s and 70s. At more than 78 million strong, these consumers are once again beginning to seek eco-friendly alternatives to traditional products. Most of these boomers need reading glasses for everyday use, so we’re happy to help our retailers meet their demands.”

Zoom Eyeworks is a leading US designer and distributor of reading glasses with a reputation for high-quality, innovative, fashionable eyewear products. Zoom and its family of brands, including Dr. Dean Edell Reading Eyewear, Zoom Readers, and ICU Eyewear, are distributed to over 15,000 retail outlets across the county.

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