Cutting Costs on Couture: Miss Me Makes a High-End But Affordable Statement with Their Internationally Inspired Line, MM Couture

Los Angeles, CA, April 23, 2008 --(PR.com)-- The contemporary woman is always on the go, and she needs a look that is as stunning and as versatile as she is, with clothes that are simple yet put-together, well-made but affordable. She’s individual, and whether she’s going rollerblading by the beach, getting coffee with friends, or even going to a club, with no time to stop and think, she wants to throw on whatever catches her eye and run with it. Launched in Spring 2001, and now distributed in eighteen countries, the Miss Me fashion line was founded as a fusion of these ideals, bringing form and function together for the confident woman living the L.A. lifestyle. In keeping with this spirit of diversity and versatility, their newest line, MM Couture by Miss Me, branches out from the California lifestyle of its parent brand, promising a jet-setting look perfect for the international globetrotter, but still in keeping with Miss Me’s eclectic roots.

MM Couture gives the woman with the L.A. attitude the sophisticated flair she’s been looking for from her favorite fashion line Miss Me. Showcased for the first time at WWD Magic in Las Vegas, February 12-15th, MM Couture by Miss Me’s Spring/Summer 2008 line is characterized by exquisite attention to detail, and its influences can be seen in collections from around the world. In Paris, Dior’s pinstriped trousers inspired a pair of linen pants, while Dolce and Gabbana infused some Italian flair with their military-inspired jackets, and in Tokyo, Issey Miyake’s zipper-detailed jackets inspired a cropped version for MM Couture. From the delicate pleating and racer-back detail on a chiffon and cotton two-layer dress, to the flirty bows and feminine ruffles on a sheer blouse, it is deliberate details like these that give MM Couture pieces a polished look without trying too hard.

But such elements are just as purposeful as they are pretty, and MM Couture takes every aspect of the design into consideration when making a garment. Pockets in dresses and jackets allow you to carry the essentials, like your passport, a camera, and a few traveler’s checks, while the light, breathable fabrics are perfect for hotter climates. Of course as the weather gets warmer, hemlines get higher, highlighting long, lean legs, and as many flock to waterfront destinations like St. Bart’s and St. Tropez, MM Couture joins in the celebration with short, playful dresses that are just as pleasing to the eye as they are to your pocketbook. But MM Couture’s pieces are as figure-flattering as they are functional, with empire tops that accentuate the waist, and strategic pleating that forms slimming, vertical lines.

From Los Angeles to Paris, St. Tropez to Tokyo, today’s woman leads a demanding life, and when it comes to her clothes, versatility is key. With Miss Me, she can slip on a simple yet flattering Miss Me dress in the morning, throw on a neutral but chic MM Couture jacket for that nice dinner, and then change into MM Unplugged’s edgy graphic tees and a pair of Miss Me Jeans for going to her favorite rock concert, effortlessly expressing her individuality and style. Whether your wallet carries dollars, euros or yen, with prices ranging from $60 for a dress to $125 for a jacket, you can make a sophisticated statement without saying a word, and without breaking the bank.

About Miss Me: The internationally distributed fashion line Miss Me has already made a name for itself in the fashion world for its laidback California beach wear and rock star attitude. MM Couture is poised to add a sophisticated edge to the already successful Miss Me line. Please refer to www.missme.com for further information.

###