New Jewellery Brand That Takes Inspiration from the 20th Century Modern Movement

Singapore, Singapore, September 29, 2020 --(PR.com)-- Elara, a modern jewellery brand founded in Singapore, sets their vision on creating a timeless jewellery brand taking influence from the modern movement emerging since the 20th century.

The essence of the modern movement embraces functionalism, minimalism, and rejection of ornament, which emphasises only pure forms and eliminates any decoration. This influence lays strongly as the design foundation of Elara as they believe this interesting concept creates a whole new design spectrum and aesthetic experience to the jewellery industry.

The brand targets modern and minimalist fashionistas who cherishes modernism and simplicity.

There are a total of 3 earring designs launched in their first collection, the Avant-Garde. For further information about Elara, visit www.elarajewellery.com.