From Krakow with Love

Limerick, Ireland, Ireland, April 25, 2008 --(PR.com)-- According to recent Census figures, there are over 250,000 Polish people living in Ireland today, making them one of the fastest growing ethnic groups in the country. Statistics have also shown that 67% are planning to stay in Ireland for good and, for many, that includes finding love.

Responding to this continuing trend of Polish people moving to Ireland, AnotherFriend.com, Ireland’s No. 1 Dating site, has launched a Polish version of the existing site with a .pl web address, anotherfriend.pl.

Managing Director, AnotherFriend.com, Grainne Barry, recognises the company’s ability to identify and foster new relationships with exisiting users. “Translating the site is one way we have embraced the market but there are many more opportunities presenting themselves as the market continues to expand. AnotherFriend.com is lucky because we can anticipate trends based on the actions of our users. Advertisers seek to use our site to target their desired audience and we know advertising works for them because the site traffics over 8 million impressions per month and we can monitor every click,” Barry explained.

A typical user on Anotherfriend.com is aged between 28 and 45 but the ratio of men to women is 50:50. “The dynamics of the site make it attractive for advertisers as they can hit more than one group for the same spend,” Barry added.

Online dating in Ireland is slowly beginning to mirror dating practices in the US, where after being introduced by friends, family or work members, online dating is now the second most popular method of meeting new people. “Our own research tells us that online dating is the future of dating and coupled with positive stateside statistics we are confident that demand for this site, and extra services like the Polish translation, will grow. It’s the age-old business rule, where people go, advertisers follow and we will endeavour to anticipate trends rather than react to them, ” Barry concluded.

Since it’s launch eight years ago, AnotherFriend.com has been responsible for over 200 weddings, many engagements and countless new friendships. With a membership base of over 200,000 from all over Ireland, AnotherFriend.com is Ireland’s largest and most popular dating site.

anotherfriend.com can now be read in Polish by logging onto anotherfriend.pl

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