Team Building Program Initiated with National Charity

Toronto, Canada, April 27, 2008 --(PR.com)-- Corporate team building provider Critical Pathfinders is pleased to announce that Evergreen, a national not-for-profit, is the first client to participate in TeamTube, a unique, new team building program.

On April 21, 2008, the day before Earth Day, three teams from Evergreen gathered at Evergreen Brick Works, located in the Don Valley, in order to create the first-ever videos to be submitted to the TeamTube video team building contest.

In the contest, teams of five or more people from organizations create two to five minute videos that must have something to do with the concept of team. These videos are then submitted to the TeamTube group on YouTube (www.youtube.com/group/teamtube). The videos then compete with all other submitted videos to collect the most “favorites” on YouTube.

TeamTube’s uniqueness as a team building program is the online component. The messages created in the videos are in the public domain and could potentially be viewed by hundreds, thousands or even millions of people.

According to Andrew Long, owner of the North American team building provider Critical Pathfinders, “Whether you refer to it as ‘web 2.0’, ‘social networking’ or ‘user-generated content’, there is no question that the web is a different place than it was five years ago. Companies need to have as much positive online messaging about their companies as they can get as they now control only a small percentage of all online content. To my knowledge, this is the only team building program that has the potential for a viral marketing impact for participating companies”.

Evergreen (evergreen.ca) is a not-for-profit organization that makes cities more livable. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities—now and for the future. Since 1991, it has engaged people in creating and sustaining healthy, dynamic outdoor spaces across Canada - in schools, communities and homes.

Evergreen Brick Works will be Canada’s first full-fledged, large scale environmental discovery centre. It will be a dynamic, magical place that models sustainability and is a centre for learning – through play, crafts, demonstrations, programming and innovative partnerships. The site will be animated with year-round programs and activities that include a native plant nursery, demonstration gardens, an organic food market, conference and event facilities, youth leadership and children’s camps, family programming and youth-at-risk programs.

Critical Pathfinders (www.criticalpathfinders.com) is a team building company that provides a wide variety of team building programs in the USA, Canada and overseas. Critical Pathfinders is the parent company of Scavenger Hunt Anywhere (www.scavengerhuntanywhere.com) which is the leading provider of corporate scavenger hunts in North America.

For more information about the TeamTube video team building program, visit www.criticalpathfinders.com

Contact
Andrew Long
905 901 9300
info@criticalpathfinders.com
www.criticalpathfinders.com

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Contact
Critical Path Finders
Andrew Long
905 901 9300
www.criticalpathfinders.com
36 Toronto St. suite 850
Toronto ON
Canada M5C 2C5
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