Ortus PR Helps Make Papa John’s Opening of 100 Stores in China a Great Success
Press release explains how Ortus PR successfully implemented and was in charge of all PR and marketing activities related to the Papa John's "100 Stores in China" campaign.
Beijing, China, April 30, 2008 --(PR.com)-- Ortus PR played a key role in successfully implementing a China-wide campaign that helped put client Papa John’s in the media limelight as the world’s third largest pizza company celebrated the opening of its 100th store in China.
The three city 100th store celebration took place in the space of four days in Papa John’s major markets of Guangzhou, Shanghai and Beijing. Ortus PR successfully organized all media conferences and launch events attracting attention from major international news outlets like Bloomberg and Reuters, as well as prominent China media. The events organized by Ortus PR resulted in major media coverage throughout China and even as far as major media outlets in Southeast Asia.
“We all agree that this was the most professional, well organized and effective PR event that Papa John’s has done in China. The Ortus PR team’s planning and execution was nearly flawless. We appreciate their efforts in making this a truly memorable occasion for both China and for Papa John’s,” said Myles Felt, who is Papa John’s International Vice President for Asia and the Middle East.
In January 2008, the Ortus Group inked a retainer with Papa John’s Pizza in China, the country’s fastest growing pizza chain. The scopes of responsibilities include proposing and implementing all public relations and marketing activities nationwide. In addition, Ortus Advertising – the creative arm of the Ortus Group - also oversees the creation of all advertising, marketing collateral, and in-store print materials that include table mats, posters, and menu designs for Papa John’s stores throughout China.
About Ortus PR
Ortus Public Relations is a full-service public relations agency that delivers cost-effective and measurable results for our clients in the China market through creative PR initiatives, both strategically and tactically. Ortus Public Relations is a member of the Ortus Group.
A provider of integrated marketing communications services in China, Ortus Group consists of three independent agencies: Ortus Advertising, Ortus Public Relations and Ortus Events. With the different areas of specialization, we are able to deliver creative, effective, and intelligent solutions that will make your brand rise above the competition. For more information, please visit our website at: www.ortus.biz
For more information:
Lester Lim
Ortus Public Relations
Lester.lim@ortus.biz
+86 1381 8006714
###
The three city 100th store celebration took place in the space of four days in Papa John’s major markets of Guangzhou, Shanghai and Beijing. Ortus PR successfully organized all media conferences and launch events attracting attention from major international news outlets like Bloomberg and Reuters, as well as prominent China media. The events organized by Ortus PR resulted in major media coverage throughout China and even as far as major media outlets in Southeast Asia.
“We all agree that this was the most professional, well organized and effective PR event that Papa John’s has done in China. The Ortus PR team’s planning and execution was nearly flawless. We appreciate their efforts in making this a truly memorable occasion for both China and for Papa John’s,” said Myles Felt, who is Papa John’s International Vice President for Asia and the Middle East.
In January 2008, the Ortus Group inked a retainer with Papa John’s Pizza in China, the country’s fastest growing pizza chain. The scopes of responsibilities include proposing and implementing all public relations and marketing activities nationwide. In addition, Ortus Advertising – the creative arm of the Ortus Group - also oversees the creation of all advertising, marketing collateral, and in-store print materials that include table mats, posters, and menu designs for Papa John’s stores throughout China.
About Ortus PR
Ortus Public Relations is a full-service public relations agency that delivers cost-effective and measurable results for our clients in the China market through creative PR initiatives, both strategically and tactically. Ortus Public Relations is a member of the Ortus Group.
A provider of integrated marketing communications services in China, Ortus Group consists of three independent agencies: Ortus Advertising, Ortus Public Relations and Ortus Events. With the different areas of specialization, we are able to deliver creative, effective, and intelligent solutions that will make your brand rise above the competition. For more information, please visit our website at: www.ortus.biz
For more information:
Lester Lim
Ortus Public Relations
Lester.lim@ortus.biz
+86 1381 8006714
###
Contact
Ortus Group (Shanghai)
Lester Lim
+86 21 6380 6338
www.ortus.biz
Lester Lim
+86 21 6380 6338
www.ortus.biz
Contact
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