Celebrate a $2.6 Billion Industry on National Scrapbooking Day

Elmwood Park, NJ, May 01, 2008 --(PR.com)-- What: Held on May 3, 2008 National Scrapbooking Day has emerged as a way of celebrating the number one, top-selling category of the 39 craft segments in the $31.7* billion dollar U.S. craft and hobby industry. National Scrapbooking Day is held each year on the first Saturday in May. It started in 1994 as a way of celebrating the joys of scrapbooking. According to the Craft & Hobby Association (CHA) about 16 percent (or 17.5 million) of the 110.9 million U.S. households scrapbook, and spent approximately $2.6 billion* last year on scrapbook supplies and related “Memory Craft” products.

Why: According to Google.com, Scrapping is so popular that there are now well over 1.3 million scrapbook bloggers, thousands of scrapbooking events, and dozens of magazines dedicated to scrapbooking. Many of the major cruise lines now offer special scrapbooking cruises. Tens of thousands of people across the country participate in special scrapbooking parties and retreats, called “crops,” where they get together to “scrap,” socialize with friends and family, and create new memories.

Scrapbooking is part of the important repertoire of American crafts meeting the personal, social, and health needs of millions of people each year while fueling the multi-billion dollar scrapbook segment of the craft and hobby industry. According to CHA research* most people craft for one or a combination of these key benefits:
1. Sense of Accomplishment
2. Relaxation
3. Memory Keeping
4. Health
5. Economy/Value
6. Recommended by Friends or Family
7. Enables Spending Time with Others
8. Interaction with Children

(*CHA Attitude & Usage Study - 2007)

When: Saturday, May 3, 2008

Where: Celebrate National Scrapbooking Day by interviewing local scrapbook retailers. For a list of craft & scrapbook retailers in your area log on to www.craftplace.org.

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