New Book Helps Companies Increase Customer Loyalty and Profits

Burnsville, MN, May 01, 2008 --(PR.com)-- Customer loyalty expert Kevin Stirtz has published a new book designed to help companies keep their customers coming back. It's called: "More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back."

The book is full of tips, tools, checklists and examples of how to serve your customers so well they keep coming back. It's a fast read but the author has wasted no space with fluff or hype. Everything in the book is useful and to the point.

"This book is the result of real world experiences" Stirtz said. "It comes directly from working with people to help them improve their customer loyalty."

Examples of what you'll find in the book:

*Tips on Creating Customer Evangelists
*How to Handle Customer Complaints
*A 6 Step System to Delivering Remarkable Service
*How to Win in the Experience Economy

Unlike many books on customer loyalty, this one is directed at both customer-facing employees and management. It contains useful and actionable ideas for both audiences.

"It's impossible to sustain great customer service without the active support of company leadership" said Stirtz. "So, I wrote this book for company leaders as well as front-line staff."

The book is available at Amazon.com as well as the author's website at StirtzGroup.com

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