Simple Idea Stops NewEra Baseball Caps Being Stolen

Nottingham, United Kingdom, May 02, 2008 --(PR.com)-- So many parents complained that their children were coming home from school in tears because someone had stolen their NewEra baseball cap on the school playing field or on the way home from school that Nottingham based Dollars Urban Wear decided to do something about it.

The shop had already been customising customers baseball caps using their embroidery machine but it suddenly hit the owners like a bolt of lightening. The same embroidery that customers have been paying for to make their caps more unique could also be the answer to reducing the theft of these highly desirable fashion accessories.

Some schools in the area banned children from wearing baseball caps after an explosion of thefts that left kids upset and frightened. Now however there is an easy answer that not only discourages thieves from stealing a hat but also makes the item even more exclusive and original.

Everyone who comes to the Dollars Urban Wear shop on Greyhound Street in Nottingham and buys a NewEra baseball cap is offered the chance to customise their cat at a cost of just £2 per letter.

By adding initials or a name, the hat immediately becomes less desirable to potential thieves because the cap can easily be identified by the owner or the authorities.

Unlike name tags that can be sewn into items of clothing the embroidery technique is virtually everlasting as each letter is made up of hundreds of stitches that are very difficult to remove without damaging the cap.

Customers can choose from a variety of attractive text styles including various fonts, colours and text shapes. Staff at Dollars Urban Wear are able to advise customers about the best styles for each hat.

Not only is the embroidery service good for fighting crime, it is also rapidly becoming the hottest new fashion trend with an ever increasing number of customers having their NewEra baseball caps embroidered each week.

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