La Vida Del Mar Names New Director of Sales and Marketing

Solana Beach, CA, May 02, 2008 --(PR.com)-- Senior Resource Group (SRG) announced today the appointment of Cindi Douglas as director of sales and marketing to the company’s Solana Beach community - La Vida Del Mar.

Prior to joining La Vida Del Mar, Douglas worked as director of homecare, at Redwood Elderlink in Escondido, Calif., and as the director of marketing and assistant administrator at The Gateway/Gateway Gardens in Poway, Calif. Complementing Douglas’ more 15 years of experience, Douglas has been an active volunteer with the San Diego Chapter of Alzheimer’s Association, the Carlsbad Senior Center “Meals on Wheels” program, and as a facilitator for an Alzheimer’s support group in Oceanside, Calif.

As La Vida Del Mar’s director of sales and marketing, Douglas is responsible for all community outreach activities, as well as educating prospective residents about the community’s unique residential lifestyle, programs and benefits.

“Cindi’s extensive background in retirement community marketing and resident services will be an invaluable addition to the La Vida Del Mar team,” said, Kayda Johnson, chief operating officer of Senior Resource Group.

Adjacent to the charming coastal villages of Del Mar and Rancho Santa Fe, La Vida Del Mar is located just a quarter of a mile from the ocean in Solana Beach. Considered one of the area’s most desirable neighborhoods, La Vida Del Mar includes 105 spacious one- and two-bedroom apartment-homes. Many of the homes feature ocean views, secluded patios or balconies and spacious interiors.

La Vida Del Mar residents enjoy fine dining in the community’s Calypso Room, a gourmet style restaurant open 12-hours a day, featuring a varied menu of enticing gourmet, heart-healthy and signature entrees. Lovely common areas for relaxation and a host of other amenities including a computer lounge, media room/salon, library, fitness center, year-round heated pool and spa are also offered within La Vida’s intimately designed setting.
For more information or to arrange a personal tour of La Vida Del Mar, call
(858) 755-1224.

About Senior Resource Group:
Senior Resource Group, LLC (SRG) has been a leader in providing distinctive retirement living since 1988. SRG develops, owns and operates independent living, assisted living and Alzheimer's/dementia care communities throughout the U.S.

For more than 20 years, the company has championed the development and management of niche communities that provide older adults with service-enriched and supportive living environments. SRG’s corporate headquarters is located at 500 Stevens Avenue, Suite 100, Solana Beach, CA 92075. For more information, call 858-792-9300 or visit www.srgseniorliving.com.

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