RTA Outdoor Living Brings on Two Agencies for New Product Launch
Russell Marketing Agency and The LaunchPad Agency Oversee the Launch Campaign for RTA’s MOKs Outdoor Kitchen Line Leading Up to May 24 Product Drop
Greenland, NH, May 22, 2021 --(PR.com)-- RTA Outdoor Living, a company that manufactures ready-to-assemble outdoor kitchen kits, announced the selection of Russell Marketing and The LaunchPad Agency to manage the launch campaign for a new product line, aptly named MOKs (Modular Outdoor Kitchen System). With the MOKs launch slated for May 24, both Russell Marketing and LaunchPad have spent months working with RTA on everything from initial branding to current PR and advertising.
“Internal product development is challenging enough for a small business,” noted Nolan Ivory, VP of Operations for RTA Outdoor Living. “Seeking external support and expertise was essential to meet our timeline for the launch.” VP of Marketing, Alex Desmarais added, “Working with agencies that specialize in product launches has helped us develop a more robust strategy to reach our target goals.”
The MOKs launch site, designed by Russell Marketing, went live on April 9, with subsequent ad campaigns and an early access Facebook group created to drive traffic to the site and build interest prior to the launch date.
"We're thrilled to be partnering with RTA Outdoor Living on the launch of their latest innovation, MOKs. Their first-rate products, talented team, and outstanding customer service make RTA the perfect partner for a successful launch," said Will Russell, Founder and CEO of Russell Marketing.
LaunchPad has driven the overall launch structure and PR plan to grow brand and product awareness for maximum sales post-launch.
“We are really excited and proud to be working with an innovative company like RTA Outdoor Living,” said Sean Angus, President, The LaunchPad Agency. “RTA is perfectly positioned to capitalize on the rapidly growing demand for outdoor kitchens with its easy to assemble and customizable solutions.”
For more information on RTA’s new MOKs product launch, visit: launch.rtaoutdoorliving.com
About RTA Outdoor Living:
RTA Outdoor Living is a rapidly growing eCommerce outdoor living/kitchen company focused on using technology to market, design, and offer custom outdoor kitchens. Our award-winning outdoor kitchen system has been featured on Fox News, NBC, and was named to Pool & Spa News top 50 products of 2019. With manufacturing in Cambridge City, IN and administrative headquarters in Greenland, NH, RTA serves homeowners throughout the continental US. For more information on RTA, visit: rtaoutdoorliving.com.
About Russell Marketing:
Russell Marketing is a leading launch marketing agency based out of Brooklyn, NY, helping brands launch new products through their Five-Step Launch System. For more information, visit: russellmarketing.co/
About The LaunchPad Agency:
The LaunchPad Agency is one of the top PR & digital marketing firms in Los Angeles. Specializing in successfully launching new products, apps, games, platforms and more into the marketplace. LaunchPad leverages deep expertise and proven formula of growth success to coordinate impactful marketing campaigns that deliver results. Focus areas include: go-to-market, crowdfunding, integrated marketing campaigns, online advertising, digital marketing, social media, inbound/outbound marketing, SEO/SEM, creative design, copywriting, content marketing, influencer communities and public relations. For more information, visit: launchpadagency.com/
For media inquiries, contact:
Jayme Muller
RTA Outdoor Living
jmuller@rtaoutdoor.com
(269) 832-0038
“Internal product development is challenging enough for a small business,” noted Nolan Ivory, VP of Operations for RTA Outdoor Living. “Seeking external support and expertise was essential to meet our timeline for the launch.” VP of Marketing, Alex Desmarais added, “Working with agencies that specialize in product launches has helped us develop a more robust strategy to reach our target goals.”
The MOKs launch site, designed by Russell Marketing, went live on April 9, with subsequent ad campaigns and an early access Facebook group created to drive traffic to the site and build interest prior to the launch date.
"We're thrilled to be partnering with RTA Outdoor Living on the launch of their latest innovation, MOKs. Their first-rate products, talented team, and outstanding customer service make RTA the perfect partner for a successful launch," said Will Russell, Founder and CEO of Russell Marketing.
LaunchPad has driven the overall launch structure and PR plan to grow brand and product awareness for maximum sales post-launch.
“We are really excited and proud to be working with an innovative company like RTA Outdoor Living,” said Sean Angus, President, The LaunchPad Agency. “RTA is perfectly positioned to capitalize on the rapidly growing demand for outdoor kitchens with its easy to assemble and customizable solutions.”
For more information on RTA’s new MOKs product launch, visit: launch.rtaoutdoorliving.com
About RTA Outdoor Living:
RTA Outdoor Living is a rapidly growing eCommerce outdoor living/kitchen company focused on using technology to market, design, and offer custom outdoor kitchens. Our award-winning outdoor kitchen system has been featured on Fox News, NBC, and was named to Pool & Spa News top 50 products of 2019. With manufacturing in Cambridge City, IN and administrative headquarters in Greenland, NH, RTA serves homeowners throughout the continental US. For more information on RTA, visit: rtaoutdoorliving.com.
About Russell Marketing:
Russell Marketing is a leading launch marketing agency based out of Brooklyn, NY, helping brands launch new products through their Five-Step Launch System. For more information, visit: russellmarketing.co/
About The LaunchPad Agency:
The LaunchPad Agency is one of the top PR & digital marketing firms in Los Angeles. Specializing in successfully launching new products, apps, games, platforms and more into the marketplace. LaunchPad leverages deep expertise and proven formula of growth success to coordinate impactful marketing campaigns that deliver results. Focus areas include: go-to-market, crowdfunding, integrated marketing campaigns, online advertising, digital marketing, social media, inbound/outbound marketing, SEO/SEM, creative design, copywriting, content marketing, influencer communities and public relations. For more information, visit: launchpadagency.com/
For media inquiries, contact:
Jayme Muller
RTA Outdoor Living
jmuller@rtaoutdoor.com
(269) 832-0038
Contact
RTA Outdoor Living
Jayme Muller
(269) 832-0038
https://rtaoutdoorliving.com/
Jayme Muller
(269) 832-0038
https://rtaoutdoorliving.com/
Contact
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