Dubai-Based Proact Announces Real Conversations Based Unique PR Offering for Expo 2020 Participants
Dubai, United Arab Emirates, July 02, 2021 --(PR.com)-- When 20,000 brands from 190 countries participate in the biggest mega-event the world has ever seen, creating brand visibility becomes a tedious task for the best of marketing brains. Expo2020 Dubai will see almost every country on the planet showcasing their culture, innovation and opportunities to attract investments, talent and businesses to their countries. Imagine hundreds of pavilions and thousands of brands each striving for attention amidst millions of visitors from across the world. To help the participating companies better leverage this massive opportunity, Dubai-based Indian entrepreneur, Ritu Kant Ojha announced a unique PR offering that piqued a lot of interest in the international market.
“At Proact we strive for innovative ways to get the desired attention of the target audience for our clients. Based on a survey of previous, current clients and journalists over 10 countries, we perfected our offering for Expo2020, and it took several months. The hard work has paid-off very well and we are proud of what the team has built. We are flooded with queries from non-traditional markets and sectors we had never imagined existed,” Ritu Kant explained during the virtual media briefing.
When asked that given the massive scale of Expo2020 Dubai, amidst hundreds of pavilions and several events on daily basis, how would smaller countries and brands find the right positioning to leverage the opportunity, he said, “It indeed is a tedious task and hence most copy-book style PR strategies fail. While Expo2020 Dubai is a unique platform for the business leaders to network during the event and generate brand visibility for their products and ventures, absence of a winning public relations strategy can lead to missed opportunities,” said Ojha. He is the author of "Real Conversations in Digital Age," an international columnist and leadership trainer apart from running Proact, an integrated PR and marketing firm.
Proact, founded in 2013, operates from Dubai International Financial Centre (DIFC), a leading international financial hub in the Middle East, Africa and South Asia (MEASA) region.
“We are emerging as the best agency for PR for Expo2020 Dubai because of our bespoke offerings that go much beyond just media relations. Ranging from influencer marketing, Expo2020 focussed webpages, brand videos, podcasts etc. we have gone to the specifics of arranging networking meetings for our clients,” explained Ojha to the reporters. An internationally acclaimed author, journalist and columnist, he advises brands across financial services, infrastructure, smart city solutions, lifestyle, e-commerce and technology. He started Proact with just 3 employees in India in 2013 and now has a footprint in USA, Singapore, UAE and Africa.
When asked why should a brand hire an agency for Expo2020 and why not use internal resources, he said, “Travelling overseas to a new country with different culture, business traditions and language barrier for work could take away the focus from focussing on generating new business opportunities during the Expo, to managing the basics. It is quite overwhelming in fact and that is why a communication partner that is locally present and works as a core team of the client, becomes really valuable.”
Asked why a participating company in Expo2020 should choose Proact as its communication partner, Ritu Kant said, “Because of our integrated offering including brand positioning, content, marketing and PR with sharp focus on the brand story. We invest significant time in understanding a client’s business to build core-messaging and storyline. Transparency, competitiveness and the customisation abilities differentiate us in the business of building perception, earning love of each of our clients.”
Advisor to hundreds of CXOs across the world, Ritu Kant promotes “Dignified Storytelling” to all his clients. Supported by Dubai Cares, Expo2020 Dubai and the UAE Ministry of Foreign Affairs and International Cooperation (MOFAIC), Dignified Storytelling is working towards creating an ecosystem that instils dignity and respect in storytelling, recognizing that there are gaps in advocacy, knowledge-sharing, and available resources. The Dignified Storytelling Forum will take place at the Expo 2020 Dubai Exhibition Center on Friday, 10 December 2021.
“At Proact we strive for innovative ways to get the desired attention of the target audience for our clients. Based on a survey of previous, current clients and journalists over 10 countries, we perfected our offering for Expo2020, and it took several months. The hard work has paid-off very well and we are proud of what the team has built. We are flooded with queries from non-traditional markets and sectors we had never imagined existed,” Ritu Kant explained during the virtual media briefing.
When asked that given the massive scale of Expo2020 Dubai, amidst hundreds of pavilions and several events on daily basis, how would smaller countries and brands find the right positioning to leverage the opportunity, he said, “It indeed is a tedious task and hence most copy-book style PR strategies fail. While Expo2020 Dubai is a unique platform for the business leaders to network during the event and generate brand visibility for their products and ventures, absence of a winning public relations strategy can lead to missed opportunities,” said Ojha. He is the author of "Real Conversations in Digital Age," an international columnist and leadership trainer apart from running Proact, an integrated PR and marketing firm.
Proact, founded in 2013, operates from Dubai International Financial Centre (DIFC), a leading international financial hub in the Middle East, Africa and South Asia (MEASA) region.
“We are emerging as the best agency for PR for Expo2020 Dubai because of our bespoke offerings that go much beyond just media relations. Ranging from influencer marketing, Expo2020 focussed webpages, brand videos, podcasts etc. we have gone to the specifics of arranging networking meetings for our clients,” explained Ojha to the reporters. An internationally acclaimed author, journalist and columnist, he advises brands across financial services, infrastructure, smart city solutions, lifestyle, e-commerce and technology. He started Proact with just 3 employees in India in 2013 and now has a footprint in USA, Singapore, UAE and Africa.
When asked why should a brand hire an agency for Expo2020 and why not use internal resources, he said, “Travelling overseas to a new country with different culture, business traditions and language barrier for work could take away the focus from focussing on generating new business opportunities during the Expo, to managing the basics. It is quite overwhelming in fact and that is why a communication partner that is locally present and works as a core team of the client, becomes really valuable.”
Asked why a participating company in Expo2020 should choose Proact as its communication partner, Ritu Kant said, “Because of our integrated offering including brand positioning, content, marketing and PR with sharp focus on the brand story. We invest significant time in understanding a client’s business to build core-messaging and storyline. Transparency, competitiveness and the customisation abilities differentiate us in the business of building perception, earning love of each of our clients.”
Advisor to hundreds of CXOs across the world, Ritu Kant promotes “Dignified Storytelling” to all his clients. Supported by Dubai Cares, Expo2020 Dubai and the UAE Ministry of Foreign Affairs and International Cooperation (MOFAIC), Dignified Storytelling is working towards creating an ecosystem that instils dignity and respect in storytelling, recognizing that there are gaps in advocacy, knowledge-sharing, and available resources. The Dignified Storytelling Forum will take place at the Expo 2020 Dubai Exhibition Center on Friday, 10 December 2021.
Contact
Proact Technologies Ltd.
Christina Ray
971555743879
https://proactcommunications.com
Christina Ray
971555743879
https://proactcommunications.com
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