JP Candles Announces Brand Modernization & Increased Sustainability Efforts

Atlanta, GA, August 11, 2021 --(PR.com)-- Joseph Tyler Pierce is the founder and creator of JP Candles. Each luscious composition of these candles draws inspiration from people who have impacted his life, as well as the Southern landscape that is home to his small business. JP Candles actively curates unique aromas that share life experiences and their emotions, a premise that they invest in their brand and their operations.

All JP Candles are hand-poured in small batches from high caliber, ethically-sourced American materials. JP Candles are made from 100% coconut apricot wax and are transported in eco-friendly, recyclable packaging. The company is committed to maintaining carbon neutrality, from their provisioners to the day of delivery.

Since April, JP Candles has sharpened their brand: they have enhanced their labeling for easy “peel” removal, ensuring a higher chance of upcycling their jars. In addition, the company has implemented a new wax blend that does not leave residue. Further upgrades include new cotton wicks with no core, eliminating tab stickers for care-free wick removal and wooden lids to replace the metal of the past. Their shipping now utilizes recyclable paper tape, as well. These changes are the precursor to an upcoming jar recycling program, arriving this fall.

JP Candles has partnered with Offset to support the Jari Pará Forest Conservation Project. This project protects and promotes forest conservation and the reduction of greenhouse gas emissions. As a company committed to sustainability, JP Candles has saved 116 phone charges and 917 miles of deliveries this year alone. In addition, they have helped to remove over 1 metric ton of CO2 and have preserved over 100 square feet of forest lands. They look forward to more than doubling that number by the close of the year.

As a company dedicated to positive change, JP Candles offers luxury candles that do not come at the expense of the environment. The last few months have brought the discovery of new scents, a deeper focus on sustainability, and invaluable experience for the future of the business. Learn more on their website.