Porosity the Fix Created to Maintain Touchable, Beautiful Hair

Irvine, CA, May 09, 2008 --(PR.com)-- For hair that has become delicate from coloring, perming, and blow drying, White Sands, a professional hair care manufacturer infusing cutting edge science with natural botanicals, presents Porosity to protect tresses from future damage caused by hot tools and environmental elements. Named after the hair’s ability to absorb and retain moisture, unnaturally high and low levels of porosity are the main causes of fragile and brittle locks. Porosity instantly reverses this state, creating healthy, flawless hair through its unique formula and restorative properties.

Fashioned as “makeup for hair”, this product acts as a coveted concealer, filling in the blemishes found in each strand. This revitalizing feature instantly creates illuminating, flawless strands. Porosity will transform damaged, dry locks, revealing youthful, shiny hair.

Porosity even improves the effectiveness and performance of chemical and other salon services. From correcting blonde tones to increasing hair color performance, ask your salon professional to utilize Porosity for:

4 Steps to an Improved Styling Experience

• Bleach Highlights: If added to the mixture, Porosity speeds up the processing time and allows the bleach to achieve optimum performance levels. This results in even tones. Immediately eliminate blotchy blondes and bleeding at the scalp since Porosity moistens the bleach while lifting.

• Color Processing: If added to your color, it enhances the tone of your color and creates ultimate shine.

• Pre-Wrap for Perms: If applied before a perm, it equalizes each strand’s porosity and achieves a consistent curl pattern from end to end. Instantly achieve incredible waves on all hair types.

• Styling Application: If applied on towel dry hair, it adjusts each strand’s moisture balance and texture to reveal silky smooth hair ready for styling.

For additional information visit www.whitesandsproducts.com or
call 877-720-8477

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