Tough Economy Turns Real Estate Businessmen Into Beauty Manufacturers

Philadelphia, PA, May 10, 2008 --(PR.com)-- Due to their success in real estate sales, development, and investments, Kevin Reid, Victor Harry, and Terry Briggs sought an alternative business opportunity as a way to hedge against a potential decline in the real estate market. In April 2007, these members of East West Real Estate Group LLC (a local real estate firm) partnered to form East West Beauty and Hair Group, LP.

East West Beauty and Hair Group, LP sought local hair distributors and found only rejection. They then approached the source of this multi-billion dollar industry: China, where bulk hair and beauty products are manufactured. They were able to develop relationships with hair manufacturing companies overseas to create a new hair weaving product and beauty brand, Jaguar Luxury™. Direct manufacturing, enables them to sell their products at a fraction of the price of competitive brands. East West Beauty and Hair Group, LP is the only Philadelphia based manufacturer of hair extensions.

“When building this kind of business”, begins Reid, the company’s VP of Finance, “you have to double what you think you need in capital, and if you can, double that”. He continues to explain how the company plans for surprises, to navigate this new avenue of business. They have succeeded in surpassing $300,000 in sales by the brand’s first year anniversary. “A business like [a hair and beauty store] can easily make $500,000 in sales per year,” says Terry Briggs, the company’s Chairman.

They’ve also planned for success. The company has earned the community’s support due to excellent customer service and competitive prices for a quality product. It recently launched the brand’s ecommerce site along with an unprecedented reseller’s program.

The Jaguar Luxury® brand has the potential to exceed the expectation of 3 local businessmen’s vision.

###