Retailers Delight Tech-Savvy Shoppers, Offering Digital Products in-Store Through Displayware DIGpad™

Seattle, WA, May 15, 2008 --(PR.com)-- Digital technology solutions provider Displayware announced today the launch of Displayware DIGpad ™ – a digital media filling station for brick-and-mortar retailers.

DIGpad provides retailers with a new sales channel that targets highly mobile consumers who are increasingly choosing digital products over their physical counterparts. The system allows retailers to sell all types of downloadable media to customers shopping ‘in-store’ through its convenient touch-screen kiosk. According to industry analyst firm eMarketer, US consumer spending on digital goods like music, movies and television will reach $7.8 billion in 2010, up from $1.3 billion in 2005.

With DIGpad, shoppers can browse, purchase and download their favorite music, movies, games, books and other content directly to most portable media devices, including Apple iPhones and iPods, Windows DRM-equipped devices, and other media devices. Retailers also have the ability to offer customer-service information such as product comparisons, how-to guides and audio tours through DIGPad.

According to Steve Michaels, Managing Partner of Displayware, “Retail customers are going digital and retailers need to be prepared to meet the shifting shopping behaviors of their consumers. This means giving shoppers convenient and easy ways to browse, try and buy their favorite digital products while they are in the store. Displayware’s DIGpad offers this compelling new shopping experience, giving retailers an added channel to drive sales and increase customer loyalty.”

DIGpad is part of the Displayware Media Merchandising System, a hosted service that puts retailers in complete control of their digital merchandising programs. DMMS and DIGpad are cost effective and simple to set-up and can be completely customized to meet the unique business requirements of retailers serving any retail category.

DIGpad Details

· Supports direct download to portable media devices while consumers are in the store allowing consumers to access content immediately upon purchase

· Supports protected content to Windows Media DRM-equipped devices and PCs

· Supports MP3 content delivery to the widest audience including all portable media players, media phones and thumb drives

· Supports any combination of purchase, rental and subscription services with flexible, configurable business rules

· Affidavit reporting provides license, revenue and consumer tracking.

· Hosted service eliminates the need for dedicated IT resources.

· Runs on any Microsoft Windows-based touch screen kiosk giving retailers the widest choice of hardware and mounting options.

About Displayware, Inc.
Displayware, Inc. is the leading U.S. provider of digital merchandising and media download services for retailers. Through the company’s proprietary technology merchants nationwide are increasing sales and enhancing customer loyalty by offering consumers the ability to directly download their favorite digital products, including music, movies, audio books, and other media, directly to any personal device while inside the merchant’s store. Displayware is based in Seattle, WA. For more information email PR@displayware.com or visit the company’s website at www.displayware.com.

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