Sallie Burnett Elected to Rocky Mountain Direct Marketing Association Board

Denver, CO, May 23, 2008 --(PR.com)-- Sallie Burnett, the president and chief executive officer of Customer Insight Group, Inc. has been elected to the board of The Rocky Mountain Direct Marketing Association (RMDMA). Customer Insight Group is a strategic marketing company that helps companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs.

Mrs. Burnett’s 19 years experience in customer relationship marketing and direct marketing makes her an ideal fit for the board. In the rapidly evolving fields of customer-focused strategy and customer relationship management, Burnett has helped companies accelerate the development and execution of their customer-centric business initiatives to grow the overall value of their customer base and drive increased business results. Burnett’s experience reaches large and small companies across various industries, but they share one common goal: the determination to win in today's competitive marketplace.

Burnett has been a featured speaker at industry conferences including the RMDMA DM Days, National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Online Market World, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.

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