Canada’s Leading Merchant Cash Advance Provider Changes Their Name from CFC to Advanceit

Montreal, Canada, May 17, 2008 --(PR.com)-- Cesef Financial Corporation (CFC) announced today that they have changed their name to Advanceit Financial Corporation. The name Advanceit best reflects the company’s core business – advancing money to small and medium sized Canadian businesses by purchasing future debit and credit card receivables.

The decision came after the Advanceit team realized that customers did not identify the name CFC with merchant funding. “As the leading Canadian source of merchant funding our name needs to reflect something that our customers can easily identify with and remember” explained Peter Mazoff, Advanceit President

About Advanceit
Founded in 2006, in Montreal, Canada, Advanceit is the Canada’s first and largest source of Merchant Cash Advances. Advanceit works with the leading debit and credit card processors to provide financing to small businesses based on their future electronic payment sales. Merchants use Advanceit capital to renovate, purchase or upgrade equipment and supplies, open a new location, purchase inventory to gear up for a busy season, to help get through a slow season or any business needs that might arise.

For more information, please visit our website at: www.advanceit.com

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