International Tasting Group Launches TEQUILARACK™ Micro Tequila Platform into Southern California and Las Vegas, NV
Specialty Tequila Distributor Selected to Handle Introduction of TEQUILARACK™ Micro Tequilas Platform.
McLean, VA, May 18, 2008 --(PR.com)-- International Tasting Group (ITG), the sole U.S. importer of six 100% Agave Micro Tequila brands, announces the appointment of its first distributor, Agave, Inc. of Sylmar California, to implement the initial release of their TEQUILARACK™ platform into the key Tequila markets of Southern California and Las Vegas, Nevada.
More About TEQUILARACK™
TEQUILARACK™ is a platform that allows consumers the ability to enjoy a selection of six Micro Tequila brands from which to choose three to taste and compare. Each brand is made in extremely small batches by small family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the continued strong growth of the super-premium Tequila market, the growing popularity of tasting flights and the increased trend towards entertaining at home.
TEQUILARACK™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting jigger and an educational DVD. Each TEQUILARACK™ presentation is channel specific allowing a different presentation for each class of trade at retail. A Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores are among the presentations available. The Back-Bar Rack display accommodates three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and house all brands, glasses, jiggers, DVDs and Tasting Kits. TEQUILARACK™’s innovative and interactive website, www.TequilaRack.com is integral to its goal of building and educating a community of Tequila Aficionados.
More About Agave, Inc.
Agave, Inc. has been distributing specialty Tequila brands in the Southern California and Nevada markets since 1994. It’s President, Miguel Paraflox says, “We are excited about taking on the TEQUILARACK™ portfolio of brands because we believe in the quality of the brands and the concept behind TEQUILARACK™. We look forward to a mutually beneficial relationship, introducing our markets to the beauty of high-end Micro Tequila.”
More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will rollout in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.
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For more information on ITG or TEQUILARACK™ contact JaneLuba at 703-245-8548 or by e-mail at Info@TequilaRack.com.
Contact: Jane Luba
Phone: 703-245-8548
E-mail: JLuba@TequilaRack.com
More About TEQUILARACK™
TEQUILARACK™ is a platform that allows consumers the ability to enjoy a selection of six Micro Tequila brands from which to choose three to taste and compare. Each brand is made in extremely small batches by small family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the continued strong growth of the super-premium Tequila market, the growing popularity of tasting flights and the increased trend towards entertaining at home.
TEQUILARACK™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting jigger and an educational DVD. Each TEQUILARACK™ presentation is channel specific allowing a different presentation for each class of trade at retail. A Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores are among the presentations available. The Back-Bar Rack display accommodates three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and house all brands, glasses, jiggers, DVDs and Tasting Kits. TEQUILARACK™’s innovative and interactive website, www.TequilaRack.com is integral to its goal of building and educating a community of Tequila Aficionados.
More About Agave, Inc.
Agave, Inc. has been distributing specialty Tequila brands in the Southern California and Nevada markets since 1994. It’s President, Miguel Paraflox says, “We are excited about taking on the TEQUILARACK™ portfolio of brands because we believe in the quality of the brands and the concept behind TEQUILARACK™. We look forward to a mutually beneficial relationship, introducing our markets to the beauty of high-end Micro Tequila.”
More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will rollout in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.
###
For more information on ITG or TEQUILARACK™ contact JaneLuba at 703-245-8548 or by e-mail at Info@TequilaRack.com.
Contact: Jane Luba
Phone: 703-245-8548
E-mail: JLuba@TequilaRack.com
Contact
International Tasting Group
Jane Luba
703.245.8548
www.TequilaRack.com
Jane Luba
703.245.8548
www.TequilaRack.com
Contact
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