IPsupermarket and Streaming Machines Join Hands Online to Promote Software Codecs

Bangalore, India, May 21, 2008 --(PR.com)-- Today IPsupermarket has announced to have online web partnership with Streaming Machines to promote their Software IPs. Streaming Machine’s decision to have their IPs as part of the IPsupermarket is the result of extensive efforts to broaden the exposure to its portfolio. This partnership creates marketing synergies for both the companies to target the wide need for IPs in numerous application types. With the inclusion of products from Streaming Machines, IPSuperMarket.com will be able to provide a wider selection of IPs for its members, while Streaming Machines will be able to showcase its IPs to the worldwide audience of IPSuperMarket.com.

Streaming Machines is a leading provider of multimedia codecs such as MPEG4, H264 / audio and speech codec such as HVXC, MP3 for mobile, DSP and PC platforms. Streaming Machines is constantly expanding its portfolio of video and audio codec solutions. Streaming Machines solutions have superior designs and highest quality standards. Streaming Machines offer highly optimized platform specific solutions as well as generic easy to port implementations for multimedia and DSP platforms. Consumer companies can create professional, high quality multimedia applications with Streaming Machines codec SDKs (Software Development Kits). Streaming Machines codec SDKs can be used in IPTV, Surveillance products, Video Conferencing products, mobile solutions etc. Streaming Machines proprietary platform independent optimization techniques and efficient memory architectures make their video & audio codec implementations an ideal start point for various multimedia platforms like Philips Nexperia, TI DSPs etc. as well as PC based platforms.

“We are very happy to have Online Web partnership with IPsupermarket.com” said “Omar Ahmad”, CEO of Streaming-Machines. “Using the latest communication tools to expose our core technology is key to reach the increasing demand for codecs, application software and system design.

Hiren Parikh, E Marketing Manager at IPSuperMarket.com is glad about this new inclusion. He says –“It is a pleasure to welcome Streaming-machines on board and we look forward to a long and fruitful association. Our portal is unique and fills a much needed online venue for trading software intellectual properties (IPs).”

About Streaming Machines
Streaming Machines are leading providers of video/audio codec solutions and services for mobile, DSP and PC platforms. Experts in Streaming Machines have more than 7 years of experience of real-time codec cores as well as application design, development and optimization. Streaming Machines was founded in 2006 and since then has provided its cutting edge solutions and services to broad range of customers.

About IPsupermarket.com
IPsupermarket.com is a unique online portal for trading software Intellectual Properties (IP). There are a range of Software IPs that can be traded at IPsupermarket.com such as Video codec, image codec, audio codec, speech codec, wireless codecs, reference design, Silicon IPs, RTOS and device drivers. IPsupermarket is a member of the prestigious ARM Connected Community and it has been also short listed as Top 21 IT innovator by Nasscom – 2007.

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