Making Business Sense to Today’s Physicians - Rayner Institute For Career Development Releases its PowerPoint Presentation to Assist Doctors in Private Practice

Washington, DC, March 30, 2006 --(PR.com)-- In an effort to meet the immediate business needs of private practice physicians, Victoria L. Rayner has released her PowerPoint presentation entitled, “The Multiple Rewards of Business Intelligence in Private Practice,” now accessible at http://www.victoriarayner.com/amwa.html. This education-friendly, business information for doctors, had been delivered as part of Rayner’s lecture to the American Medical Woman’s Association this past February 2006. Rayner’s abstract for her presentation was chosen by the AMWA because the topic of business is increasing in relevancy to our nation’s practicing physicians. The goal of publishing this important information is to help doctors better understand what is involved in establishing medical practices and to encourage those who are already in the private sector to consider additional profit centers.

Rayner is one of the 78.2 million baby boomers born in the U.S. between 1946 -1964 who recognizes that growing older in an increasingly graying society, is going to be an enormous challenge made worse if there is a shortage of independent health care practitioners to care for them. Like so many others of her generation, she is anxiously witnessing the exodus of physicians in record numbers who are abandoning their practices or leaving the world of medicine altogether, because they are disillusioned with all the dramatic shifts in the medical marketplace. Rayner refers to her effort as a “Just-In-Time Campaign” to assist America’s doctors; she is hopeful her actions will encourage other business leaders to contribute their expertise as well. Rayner, who has decided to offer this educational forum online, believes in the philosophy that one person can make a difference if they will just take action.

Rayner is the author of “The Career Woman’s Survival Guide,” a columnist for Skin Inc Journal – a complete business guide for spa professionals, a certified consultant, a business troubleshooter and a member of the National Speakers Association. For over twenty-years Rayner has operated her two bi-coastal certified education centers providing on-site and distance education in San Francisco, California and Washington, DC. Her training facilities provide nurses and other healthcare specialists, as well as clinically-trained estheticians with nationally recognized certification for the analytic study of medically-related skin care therapy for cancer and post-burn survivors as well as treatment strategies for pre-and postoperative patients. In addition to the medical esthetic courses, the Rayner Institute for Career Advancement also offers certification training for practice managers, hospital staff & HMO administrators on team building, marketing, management and all phases of business and medical-spa development and growth.

An honoree of the Marquis Who’ Who in Medicine & Health Care 2006-2007, Rayner says “Many factors influenced my decision to place my business intelligence presentation online, but none as much as my conviction that solid business knowledge needs to be an essential part of the curriculum for young doctors coming out of medical school and facing the new world of managed care.” Apparently, Ms. Rayner is not alone in her beliefs about business integration strategies - New York University, Tufts University & Harvard University along with many other highly-regarded medical schools have added business know-how to their curriculums. Rayner firmly states, “If the business leaders in this country do not start coming forward to assist our nation’s physicians to better understand the basic fundamentals behind the operation of their commercial healthcare enterprises, we will all suffer the consequences and lose a great majority of our private practice physicians. Ultimately, the loss of these practitioners will prevent all of us from having access to the health care options that we have all grown so accustomed to having.” Rayner is confident that the physicians that take the time to view her site will be amply rewarded and will greatly benefit from this easily assessable pool of business knowledge.

“The Multiple Rewards of Business Intelligence in Private Practice”
To view Victoria L. Rayner’s PowerPoint presentation in full:
http://www.victoriarayner.com/amwa.html

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