"Zoom" Introduces ‘Wink,’ a Highly Fashionable Line of Eyewear Designed for the Growing Number of Women Seeking Chic, Attractive Offerings

Berkeley, CA, May 22, 2008 --(PR.com)-- Zoom Eyeworks has announced the launch of ‘Wink by Zoom’, a highly stylized line of reading glasses. ‘Wink’, designed from the latest trends in Europe and New York, was made specifically for the fashion-forward female and offers frames that accessorize any wardrobe with options for day or evening.

“These glasses are alluring,” says Jill Alfano, V.P. of Sales in Zoom’s boutique division. “Women, including myself, are looking for glasses that we can wear as an accessory both in the office and in the evening. ‘Wink’ styles are urban, colorful and trendy, making them as much an accessory to any outfit as a belt, jewelry, or even shoes.”

The line was developed in response to a growing number of women who, as they grew older, wanted to retain their personal sense of style. These women understand the need for readers will never go away, yet they want a reader that matches how they feel. Wink styles are sophisticated, youthful and glamorous, exactly how these women dress, act, and think.

“Women are weary of wearing what they call ‘their parents’ style of glasses’; they don’t want to look or feel old”, notes Mary Novie, Chief Designer at Zoom Eyeworks. “Because we are a progressive company, we want to offer a collection of readers that enhance a women’s personal style. The bottom line is, when the reality of needing readers sets in, consumers want to feel good about what they’re wearing. Wink readers are a fashion accessory, not just a necessity.”

‘Wink by Zoom’ also features higher-end display options that fit attractively in a cosmetic setting. Zoom has clearly become the overall industry leader in the fashion eyewear category. They have already been hugely successful with other fashionable programs at different retailers, and continue to build momentum in the movement with ‘Wink’.

Zoom Eyeworks is a leading designer and distributor of reading glasses with a reputation for high-quality, innovative, fashionable eyewear products. Zoom and its family of brands, including Dr. Dean Edell Reading Eyewear, Zoom Readers, and ICU Eyewear, are distributed to over 18,000 retail outlets across the country.

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