Anyone Can Encourage Donations from ESP; Marketing Firm Releases Free ESP Donation Event Plan

Port Townsend, WA, May 23, 2008 --(PR.com)-- Today JRW Marketing, a boutique firm based in northwest Washington State, released an event production plan which empowers anyone to stage brief events to promote donations to worthy causes. JRW's ESP Donation Event Plan targets the US Government's Economic Stimulus tax rebates that are arriving in mailboxes across the nation this summer and fall.

JRW's Director, Joseph Riden, commented "In a CNN/Opinion Research Corp. poll, most recipients polled say they will save the rebate money or pay off debt, while some intend to spend the cash, but 3% said they will donate their share to charities. This is only a tiny slice of the total, yet it's a huge sum in absolute terms, amounting to $3.6 billion out of the $120 billion that will reach individuals.

"If grassroots activists boost that number even 1%, an additional $1.2 billion could assist worthy causes, Riden continued. Imagine all the good that could do. The ESP Donation Event Plan empowers people who are dedicated to public service, enabling them to take advantage of a unique opportunity. The vision is to end the ESP payout period with a significant portion of total funds routed to worthy causes.

The ESP Donation Event Plan's design, according to Riden, will stimulate ESP recipients to donate when they witness their peers making donations during meetings of various national service clubs such as Rotary, Kiwanis, Optimists, and others. Riden says the event, which lasts only 5 minutes, will easily squeeze into existing meeting agendas with minimal disruption, and that it can be produced repeatedly and in any gathering of people, anywhere in the US.

"Producing this event is easy, simple, tangible, immediate, and cost-free," Riden says. "I've already booked this event in service clubs locally. It's meeting with instant acceptance in the wake of much skepticism about the Government's economic tactics. No matter how the ESP money is spent, our economy benefits the same."

Riden described the Event -- "A group of peers stands together in a meeting and they put money where their hearts are. This action makes an impression, gives an example, and inspires imitation. It has potential to ‘go viral,’ in a low-tech, interpersonal way, through long-established networks of business people who are committed to community service almost beyond belief. If enough compassionate people get involved this will reach a tipping point and spread rapidly."

Anyone who wants to produce ESP donation events can download the free Event Plan online. It is complete, professionally designed, ready-to-use. Available at -- www.jriden.com/ESPevent/html

Joseph Riden can be reached for comment using the contact information given above.

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