Introducing: Yesterday’s Catch

New York, NY, May 23, 2008 --(PR.com)-- Young entrepreneurs, Stephen Spaeth and Lance Pinn, are going directly after the big fish, purchasing their salmon directly from an Alaskan commercial fisherman. These guys don’t count the days since a fish was caught, they count the hours. The salmon are caught, bled, gutted, packaged and flown via commercial airliner to ensure that your fish travels the fastest and shortest possible route from the river in Alaska to your mouth, which can take place in as little as 36 hours. Eliminating steps from the typical supply chain not only ensures the freshness of their product, it also dramatically reduces the emissions created by transport.

Starting June 10, 2008, Yesterday’s Catch will have showings by appointment of their sockeye and king salmon from the Alsek River available for sale. If you have never heard about the Alsek, it means that Alaskans have been doing a great job of keeping it a secret. Most Alaskans know that the salmon from the Alsek River rivals, if not surpasses, the salmon from the ‘famous’ Copper River. The Alsek produces salmon that are larger and have a higher fat content (more Omega 3 oils) than Copper River fish.

Yesterday’s Catch is a division of Ancient Life Modern Times LLC (ALMT), a sustainable NYC based company dedicated to providing sustainable goods and services at a reasonable price. Stephen Spaeth and Lance Pinn, co-founders of ALMT, are available for salmon showings by appointment and interview and questions. Visit www.yesterdayscatch.com in the mean time and start dreaming about salmon, they will be here soon.

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